Creative Strategist / Ad Copywriter – Direct Response
Fountain is one of the fastest-growing telemedicine startups in the country. We run two rapidly scaling brands: FountainTRT and FountainHRT, focusing on testosterone replacement therapy for men and hormone replacement therapy for women. Our goal is to build the most results-driven, performance-focused medical experience on the market — backed by real clinical sophistication and a killer team.
We’re one of the highest rated programs in our space and our patients love us. We’ve spent the last 2 years perfecting our offer and now are ready to go full force into our marketing. Our problem: our business is fully scalable but we don’t have enough ad creatives to sustain our current rate of growth.Our solution: we’re looking to bring on an ambitious, creative performance marketer to help us scale ads across Facebook, Instagram, YouTube, Taboola, and beyond.
About the Role:
This isn’t just a copywriting job. It’s part strategist, part storyteller, part performance marketer. You’ll be responsible for helping us generate and execute ads — while collaborating closely with our video editor and media buyer.
You’ll be a part of a closely-knit, super high performing team of marketers taking on increasing responsibility eventually writing and producing your own video ads start to finish. You’ll be judged on your performance and how well your ads perform – just like you’re running your own business.
You’ll start with a paid test project, and if it’s a fit, grow into an ongoing role with increasing ownership.
What You’ll Be Doing:
- Write direct-response ad creatives (scripts, headlines, hooks, etc.) for Meta, YouTube, and other paid platforms
- Develop and refine ad angles based on performance data and competitive research
- Work with our video editor to bring ad concepts to fruition
- Collaborate with our media buyer to iterate on creative strategy
- Help build a repeatable, scalable ad production system
- Use AI tools (ChatGPT, Claude, Midjourney, etc.) to ideate, draft, and refine ads faster — using AI is an integral piece of this role
You Might Be a Fit If:
- You understand direct-response copy and know that the prettiest words aren’t always the highest converting
- You’ve played with AI tools and use them as creative collaborators
- You’ve studied great ad writing (e.g., Harmon Brothers, Dan Kennedy, Breakthrough Advertising, etc.)
- You want to own your output, not just follow orders — and you love figuring out what works
- You’re hungry to grow, have a great attitude, crave feedback, and want to be around high-performing people.
Bonus If You:
- Have made video ads for Meta, YouTube, TikTok, etc.
- Have collaborated with editors or made video edits yourself
- Can show us ad scripts, Looms, or sales pages you’ve made
- Know how to blend personality, clarity, and credibility in your writing
To Apply:
- Send us a brief intro or resume to dan+hiring@fountain.net with the subject line: “Creative Strategist Opportunity”
- Include 2–3 examples of your ad work (can be scripts, video links, or mockups — doesn’t have to be polished)
- Also include a brief Loom video (60-90 seconds max) introducing yourself, your experience, and what excites you about this role
Why This Is a Special Opportunity:
- You’ll get mentorship, ownership, and independence — no bloated meetings or heavy bureaucracy
- You’ll get to work with and learn from seasoned marketers with tons of experience invested in helping you grow
- You’ll get to be part of building a creative machine, not just copywriting
- You’ll get to make ads about a testosterone and hormone therapy, which is crazy fun and has loads of creative possibilities
If this post got you fired up — and you think you have what it takes — we want to hear from you.
Job Types: Full-time, Contract
Pay: $70,000.00 – $80,000.00 per year