Copywriter, The Cigna Group – $60/hr – $70/hr
The Copywriter will bring a mix of marketing operations proficiency, creative expertise, and production competence in the service of the MDLIVE brand and the brands of our valued clients. The Creative Copywriter will be an essential team member in supporting the Creative Services creative vision and strategy of the brand and the overall quality of creative, scheduling/traffic, and production of work. This role is a hands-on producer of writing projects within the group.
SCOPE OF WORK:
The scope of work includes the writing of emails, blogs, social posts, headlines, ad copy, newsletters, landing page copy, and mix of B2B, B2C, and B2B2C collateral, proofreading, and other related copy responsibilities as needed by MDLIVE.
SKILL SET:
Creative mindset and storytelling skills
Excellent grammar, spelling, proofing, punctuation and editing skills
Excellent grasp of English
Organization
Problem Solving Ability
Time Management
Critical Thinking
Online Portfolio of work
Microsoft Word, PowerPoint
Eye for detail
Wide vocabulary
Research skills
Blog writing
Long format
Advertising/Promotional writing
Ability to incorporate and learn from feedback and constructive criticism
A portfolio demonstrating results-producing work, reflecting modern design and memorable experiences that are noteworthy by clients, industry, and media
Experience in writing in various formats and voices. Ex: Advertising, blog writing, long format, social, promotional writing, web, etc.
Writing for different audiences: B2B vs. B2C vs. B2B2C
Holistic thinker who can apply past learnings to new and related projects
Organized and respectful of deadlines
Ability to learn from and apply feedback from team internal and external clients
Education
- Bachelor’ degree in English, Journalism or related field required
- 5+ years of experience working in a fast-paced environment for branding, integrated marketing agencies, and/or in-house department.
- Portfolio of work in digital, web, print, etc.
- 5-7 years of copywriting experience
- Telehealth or related health experience is a plus
Software:
- Microsoft Word, Powerpoint, Excel, OneDrive, Sharepoint
- Adobe Acrobat
- Jira (experience a plus)
- Sprout Social, CoPilot (experience a plus)