Copywriter, PinchForth
Company Description
For projects that don’t justify a full-time hire: tell us what you need in one sentence or less, and watch as our system handles the rest! Our innovative approach ensures efficiency and effectiveness in marketing project execution.
We are looking for a professional specialized in crafting compelling written content designed to engage and persuade an audience online. Their work is pivotal in various digital marketing campaigns, including email marketing, social media, website content, online advertisements, blogs, and more. The primary goal of a marketing copywriter is to articulate the value of a product, service, or brand in a way that resonates with the target audience, encouraging them to take a specific action, such as making a purchase, signing up for a newsletter, or following a brand on social media. Here’s a closer look at what a marketing copywriter does:
Role Description
This is a remote role for a Copywriter. The Copywriter will be responsible for creating compelling copy, including press releases, marketing materials, and various forms of web content. Day-to-day tasks include writing, proofreading, and collaborating with the marketing team to ensure coherent and effective communication strategies.
Qualifications
- Strong skills in Writing, Press Releases, and Proofreading
- Excellent Communication skills and ability to convey messages effectively
- Marketing expertise, including the ability to create persuasive marketing content
- Ability to work independently and remotely
- Exceptional organizational skills and attention to detail
- Bachelor’s degree in Communications, Marketing, English, Journalism, or a related field preferred
Crafting Engaging Content:
– Headlines and Taglines: Creating catchy and memorable headlines and taglines that grab the audience’s attention and succinctly convey the core message.
– Brand Voice Development: Developing or adhering to a consistent brand voice and personality across all written content to build brand identity and trust with the audience.
– SEO Content Writing: Writing optimized content for search engines to improve the visibility of websites and content in search engine results pages (SERPs), involving keyword research and strategic placement without compromising the natural flow and quality of the writing.
Versatility Across Platforms
– Website Content: Producing content for websites, including homepages, about pages, product descriptions, and landing pages, aimed at converting visitors into customers or leads.
– Social Media: Crafting posts for various social media platforms tailored to their unique formats and audience preferences, aiming to engage users and encourage sharing.
– Email Campaigns: Writing for email marketing campaigns, including promotional emails, newsletters, and automated sequences that nurture leads and encourage customer loyalty.
– Advertising Copy: Creating persuasive copy for online ads, including pay-per-click (PPC) ads, social media ads, and display advertisements, focusing on clear, compelling calls to action.
Collaboration and Strategy
– Content Strategy Development: Collaborating with marketing teams to develop content strategies that align with broader marketing goals, target audience demographics, and brand messaging.
– Testing and Optimization: Working with data analysts or using A/B testing tools to refine and optimize copy based on performance metrics, such as click-through rates, conversion rates, and engagement levels.
– Market Research: Conducting or using market research to understand target audience needs, preferences, and pain points, ensuring the copy is relevant and resonates with the readers.
Skills and Tools
– Writing and Editing Skills: Exceptional writing, editing, and proofreading skills are essential, with a keen eye for detail and a strong grasp of grammar and style.
– Digital Tools Proficiency: Familiarity with content management systems (CMS), email marketing platforms, SEO tools, and basic understanding of HTML/CSS can be advantageous.
A marketing copywriter in digital media must be a skilled storyteller, able to weave compelling narratives that connect emotionally with the audience while driving towards marketing objectives. They play a critical role in the success of digital marketing campaigns, transforming strategic insights into engaging content that moves the audience to action.