TrueSense Marketing is a full-service direct response fundraising agency with team members located in almost every corner of the country. We develop donor-focused fundraising strategies that reach every donor segment, in every channel, with the goal of maximizing revenue for our clients.
As a Copywriter at TrueSense Marketing, you will be responsible for writing direct response fundraising copy across a number of channels. You’ll work in a team-based environment to serve your assigned clients, and generate copy for that motivates donors to give.
Essential Functions:
- Follows direction of creative directors and/or copy directors to formulate fundraising copy for clients, and is open to feedback and input.
- Works collaboratively with designers, digital team members, client services team members, and others to generate ideas and create successful fundraising campaigns.
- Updates copy in existing control packages, creates versions, and tweaks copy as needed; addresses copy differences between audience segments, etc.
- Writes fundraising copy in a variety of media. Should be conversant in all or most of these channels: direct mail, email, social media, web and digital media, newsletters, print advertising.
- Produce new writing on assigned client work as the campaign requires.
- Actively pursues ways to stay current in all fundraising channels.
- Gathers resource by interviewing subjects in person, through video chat, or over the phone, and is resourceful with finding information through other client channels like website, etc.
- Researches and stays close to fundraising trends to keep work fresh and timely.
- Follows established agency processes to keep jobs moving according to timelines and milestones.
- Becomes familiar with client brand, style, and how to integrate those elements in fundraising, using standard fundraising concepts and approaches.
- Conversant in print production capabilities, standard industry direct mail knowledge, and digital needs and capabilities as it impacts copywriting.
- Contributes to internal style guides for all assigned clients, working with the copyeditor and client service teams assigned to each client.
- Works with the copyediting team to contribute to the resource/story banks for clients, and helps to catalog and maintain information via other tracking tools for future use in newsletters or appeals.
Education and Experience:
- Bachelor’s degree in English, Journalism, Advertising, Marketing, or similar field
- 3+ years of experience in professional direct response writing at a commercial agency, fundraising agency, in-house development department, or equivalent.
- Strong computer skills including all working in a Mac OS environment.
- Strong familiarity with Microsoft products (Outlook; Excel; Word; PowerPoint), as well as Adobe Creative Cloud, including InDesign, XD, and Acrobat Pro.
- Extremely detail-oriented.
- Able to work within set, tight deadlines at maximum efficiency.
- Highly flexible, organized, and able to manage multiple competing priorities.
- Must thrive on solving problems creatively and proactively.
- Familiarity with project management systems/tools like Workamajig a plus.
We offer a comprehensive package including Medical, Dental, Vision, Life, 401(k) + match, STD/LTD, generous PTO, Parental Leave, EAP, and 11 Holidays. Employees enjoy participation in our employee engagement activities. EOE.