COPYWRITER (JUNIOR LEVEL – DIRECT RESPONSE)
Location: Remote (Eastern Standard Time preferred)
Department: Marketing
At Mastermind.com, we’re on a mission to democratize knowledge by empowering creators, coaches, and entrepreneurs to build thriving digital education businesses. Co-founded by Dean Graziosi and Tony Robbins, we help people turn what they know into income, impact, and freedom.
We’re a high-performance team that blends creativity with precision—driven by a core belief: when you change your story, you change your life.
About The Role
We’re hiring a Junior Direct Response Copywriter who is obsessed with human psychology, persuasion, and writing words that create action. The ideal candidate writes in a conversational, grounded, human tone—and is excited to grow under experienced DR copywriters while contributing immediately to revenue-driving campaigns.
This role is 80% direct-response email + funnel copywriting and 20% supporting storytelling/content.
If your core talents are writing emails, hooks, CTAs, landing page copy, and short-form conversion messaging, this is the right seat.
You’ll work closely with the Head of Content and Senior Copywriter to support high-impact launches, Inner Circle promotions, evergreen campaigns, product funnels, and live event messaging. This is a role for someone with 1–3 years of experience who’s hungry to learn, iterate fast, and master DR copy at a world-class level.
WHAT YOU’LL DO
Write persuasive, conversion-driven copy, primarily across:
- Email sequences (reminders, promotions, nurture, campaigns)
- Landing pages, opt-ins, and funnel assets
- Short-form ads and hooks
- In-app and community messaging
- Supporting content (blogs, social posts) as needed
Additional Responsibilities
- Maintain our founder and brand voice and adapt quickly to personal-development tone frameworks
- Support weekly and monthly email-driven campaigns (live events, our Inner Circle, product promos)
- Research audience insights, objections, desires, and transformation pathways
- Develop benefit-driven messaging that turns attention into action
- A/B test hooks, angles, headlines, and CTAs to improve CTR and conversions
- Collaborate with the marketing team to ensure consistent voice and emotional resonance
- Help build momentum in pre-launch, live-launch, and evergreen funnels
WHAT YOU BRING
- 1–3 years copywriting experience, ideally in direct response, email, performance marketing, or DTC/growth environments
- Portfolio showing email copywriting (required) — plus landing pages, ads, or DR samples
- Ability to naturally adopt brand & founder voice— conversational, human, transformation-driven tone
- Strong grasp of conversion psychology, emotional drivers, and consumer motivation
- Coachability, speed, and willingness to iterate based on feedback
- Ability to work primarily on Eastern Time for real-time collaboration
- Strong writing fundamentals: clarity, pacing, transitions, hooks, and CTA logic
BONUS POINTS
- Experience writing for personal development, coaching, education, or expert brands
- Experience with email performance metrics (open, CTR, conversion)
- Familiarity with HubSpot, GoHighLevel, ClickFunnels, or similar platforms
- Prior work creating sequences for launches, webinars, or community-driven campaigns
- Experience leveraging AI tools while maintaining authentic human voice
WHAT SUCCESS LOOKS LIKE
- You quickly adopt our brand & voice and require minimal rewrites
- Your emails improve open rates, CTRs, and downstream conversions
- You produce fast, clean drafts and can generate multiple angles
- You bring ideas—not just execution—and enjoy contributing to strategy
- You grow into a high-output DR copywriter capable of owning full campaigns
Why Join Mastermind
You’ll be part of a mission-driven team redefining the future of digital education. You’ll learn directly from top-tier copywriters and marketers, gain exposure to high-performing funnels, and write copy that truly changes lives.
If you’re ambitious, detail-oriented, and excited to grow fast—this is your launchpad.
Compensation & Benefits
- Competitive compensation and growth
- Health, dental, and vision benefits
- Generous PTO + company holidays
- Access to Mastermind trainings, events, and growth programs
💥 HOW TO APPLY
If you’re driven by human psychology, persuasion, and the craft of writing—and want to grow with a brand where impact, ambition, and storytelling intersect—we’d love to hear from you.
To apply, email the following to andres@mastermind.com with the subject line:
“Junior Direct Response Copywriter – [Your Name]”
1. Writing Sample & Associated Metrics (1–2 pages max)
Submit a direct-response email sample that reflects the Mastermind ethos and shows:
- A strong hook
- Emotional bridge
- Clear value + benefits
- CTA with direction/urgency – (We’re looking for 80% conversion-driven copy | 20% storytelling.)
- Additional supporting metrics to show how your emails / copy have converted is highly preferred
2. Compensation Target
Please include your desired base salary range for a U.S. junior-level direct response copywriter.
3. Portfolio (2–3 links or PDFs)
Share your strongest work across:
- Email(s) — sequences, reminders, promos, nurture
- Landing pages / funnels
- Ads, hooks, or short-form DR pieces – (Story-driven pieces are welcome as supplements.)