Copywriter, Emcara Health – $65,000 – $75,000/Year
Job Title: Copywriter
Location: Remote
Job Type: Full-Time
Salary: $65,000 – $75,000
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About Us: Emcara Health is a leading provider of in-home primary care, dedicated to improving the health and well-being of our patients through personalized, compassionate care. We believe in the power of home-based healthcare to transform lives and create healthier communities.
Our Commitment to You: When you join our team, you become part of a community that values and prioritizes the well-being of both patients and our dedicated staff. We foster a culture of safety, diversity, inclusivity, and belongingness, ensuring that every member of our team feels supported and appreciated for their unique contributions.
Position Overview: We are seeking a talented and creative Copywriter to join our communications and marketing team. The ideal candidate will have a passion for crafting compelling, clear, and persuasive content that resonates with our diverse audiences. This mid-level role requires a skilled writer who can create a variety of materials, from B2B marketing campaigns and social media content to patient education materials and internal communications.
Key Responsibilities:
- Develop and write high-quality, engaging content for various channels, including website, blog, social media, email campaigns, print materials, and patient education resources.
- Collaborate with the marketing and communications team to create compelling marketing campaigns that drive engagement and conversion.
- Ensure all content is aligned with Emcara Health’s brand voice and messaging guidelines.
- Conduct research to understand our target audience, industry trends, and competitors, and apply these insights to create relevant and impactful content.
- Edit and proofread content to ensure accuracy, clarity, concision, and consistency.
- Assist in the development and execution of content strategies and editorial calendars to drive main business priorities, including social media copy that promotes brand awareness.
- Work closely with designers, project managers, and other team members to deliver cohesive and effective marketing materials.
- Track and analyze the performance of content to inform future strategies and improvements.
Qualifications:
- Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
- 3-5 years of professional copywriting experience, preferably in the healthcare industry.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of digital marketing principles and best practices.
- Ability to adapt writing style to different audiences and formats.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong organizational and time management skills, with the ability to manage multiple projects and deadlines.
- Proficiency in using content management systems (CMS) and marketing tools (e.g., Google Analytics, email marketing platforms).
- Knowledge of SEO best practices and experience applying them to content creation.
Preferred Qualifications:
- Experience in writing for healthcare or primary care services.
- Familiarity with healthcare regulations and compliance (e.g., HIPAA).
- Basic graphic design skills or experience working with design software (e.g., Adobe Creative Suite).
Benefits:
We care about our team members. We offer benefits to support your well-being, both at work and in life:
- Healthcare and Supplemental Coverage: Comprehensive coverage for medical, dental, and vision needs, and supplemental benefits.
- Financial Security: Plan for the future with our retirement benefits.
- Learning: Keep growing with opportunities for continuous education.
- Time-Off: Enjoy generous paid time off, including sick leave, holiday breaks, and flexible scheduling.
- Environment: A supportive work environment that develops and recognizes meaningful content
- Remote Work: The chance to join a growing industry that helps patients achieve better health from the comfort of their homes.
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Important: Clients and recruiters, you may also post a job to Listiller (click here).
