Copywriter, Animal Equality – $22 per hour




Animal Equality is a globally recognized animal protection organization dedicated to advocating for the rights and welfare of animals. Committed to creating a more compassionate world, Animal Equality works tirelessly through campaigns, investigations, and advocacy efforts to end cruelty and promote ethical treatment of animals in various industries, including agriculture, entertainment, and research. With a strong presence in multiple countries, the organization leverages education, outreach, and strategic communications to influence public opinion and policy changes. Animal Equality prides itself on its transparent, compassionate, and innovative approach to animal advocacy, fostering a community of supporters, volunteers, and partners united by the shared goal of animal liberation and ethical living.

About The Role

The Copywriter at Animal Equality plays a vital role within the marketing and communications teams, serving as a storyteller who connects with supporters, donors, volunteers, and the broader community. This full-time, remote position is designed for a creative and strategic professional who can craft compelling narratives that inform, persuade, and inspire action. Reporting directly to the International Director of Marketing, the Copywriter will develop a wide range of written content that aligns with the organization’s mission, brand voice, and strategic objectives. The role requires a proactive individual with excellent writing, editing, and analytical skills, capable of managing multiple projects across digital channels such as email campaigns, web content, social media, press releases, and video scripts. The ideal candidate will be passionate about animal rights and committed to advancing Animal Equality’s impactful mission through powerful storytelling and strategic communication.

Qualifications

  • Full alignment with Animal Equality’s vision, mission, strategy, and culture
  • 3+ years of professional copywriting experience across digital media including email, web, SEO, and social platforms
  • Experience in advertising, direct marketing, or fundraising copywriting preferred
  • Exceptional writing and editing skills with a strong portfolio of diverse content formats
  • Proficiency in SEO best practices and content optimization
  • Strong analytical skills with the ability to interpret campaign performance data
  • Experience working remotely and collaborating across teams in a fast-paced environment
  • Ability to handle confidential information with discretion
  • Excellent organizational skills to prioritize tasks, develop schedules, and monitor progress
  • Problem-solving skills with a strategic mindset and proactive attitude
  • Growth mindset with a commitment to continuous learning and professional development
  • Passion for animal rights and alignment with Animal Equality’s core values

Responsibilities

  • Understand and embody Animal Equality’s mission, history, and brand identity to develop appropriate content strategies for various audiences and channels
  • Write, review, and edit compelling, clear, and persuasive copy that supports marketing initiatives and drives engagement
  • Collaborate with marketing, communication, and fundraising teams to create diverse written materials including newsletters, appeals, press releases, web content, video scripts, and thought leadership pieces
  • Strategize with team members to anticipate challenges, analyze solutions, and recommend effective content approaches
  • Proofread all written content to ensure accuracy, clarity, and consistency in tone and style
  • Monitor campaign performance metrics and utilize data insights to optimize copy and inform future content decisions
  • Revise content formatting to meet SEO standards and enhance online visibility
  • Perform additional duties as assigned to support organizational goals and initiatives

Benefits

  • 100% employer-covered health, dental, and vision insurance
  • 401(k) plan with partial employer match
  • Generous paid time off, including vacation, sick leave, and public holidays
  • Two floating holidays per year
  • One volunteer day annually to support community engagement

Equal Opportunity

Animal Equality is committed to fostering a diverse and inclusive workplace. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or any other non-merit factor. We encourage qualified applicants from all backgrounds to apply.

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