Conversion Copywriter – Meta Messenger & Landing Page
Conversations That Convert. Campaigns That Scale. Copy That Sells.
You’re fluent in messaging, obsessed with funnels, and know Meta Messenger inside and out. But what if your words didn’t just engage—they drove revenue?
411 Locals is looking for a Conversion Copywriter who turns Messenger into a high-converting machine—writing smart, data-driven conversations that capture, qualify, and convert leads at scale.
🚀 About 411 Locals
At 411 Locals, we help SMBs dominate their local markets through smart digital marketing. We’re results-obsessed, data-driven, and laser-focused on helping real businesses grow.
🚀 Why This Role Matters
Meta Messenger is one of our fastest-growing acquisition channels. As our Conversion Copywriter, you’ll build the strategy, write the copy, and design the flows that fuel lead gen and client growth across the U.S. and Canada.
🛠️ What You’ll Own
- Own and optimize all Meta Messenger campaigns—from new lead funnels to upsells and re-engagement
- Write high-impact message flows, auto-replies, and chatbot sequences that feel human—but sell hard
- Build and manage Messenger automations in Meta Business Suite, integrating with CRM and reporting tools
- Collaborate with our design and ad teams to sync Messenger flows with Facebook ad creatives
- Track KPIs: open rates, click-throughs, reply rates, and conversions—then test and tweak for improvement
- Run rapid A/B experiments to refine timing, CTAs, segmentation, and response logic
- Stay ahead of Meta’s ever-evolving rules, tools, and opportunities
📈 What Success Looks Like
- Higher lead-to-response and lead-to-sale conversion rates
- Lower cost per lead and improved ROI from Messenger-driven campaigns
- Faster response times through automation
- Launch of high-performing new flows and messaging experiments
🎯 You’ll Thrive If You…
- Have 5+ years in communication strategy, copywriting, or performance marketing
- Know Meta Messenger like the back of your hand—flows, sequences, triggers, and integrations
- Write crisp, compelling, CTA-driven copy that aligns with brand voice
- Are results-driven and comfortable using campaign metrics to guide strategy
- Have cross-functional chops—comfortable syncing with ad teams, product, and devs
- Are organized, analytical, and ready to move fast
✨ Bonus Points If You Have…
- Experience with WhatsApp, SMS, or multi-channel automation
- Familiarity with Zapier, HubSpot, or CRM-based integrations
- Worked with U.S.-based service or blue-collar businesses
- An eye for combining copy + visuals (GIFs, image prompts, etc.) for higher engagement
🌟 Why You’ll Love It Here
You’ll take the reins on a channel with massive untapped potential. You’ll build flows that don’t just talk—they sell. And you’ll help lead the charge in shaping how small businesses connect with customers in the messaging-first era.
📬 Ready to turn conversations into conversions?
Apply now and let’s build something brilliant.
Note: Only shortlisted candidates will be contacted for further evaluation.