Content Writer, Systems Int Ltd – $25 – $30 an hour

We are seeking a highly creative and detail-oriented Content Strategist & Writer to develop and execute engaging content strategies, primarily focused on establishing thought leadership and showcasing success through compelling case studies. This role blends strategic planning with hands-on content creation and meticulous editing across multiple platforms, ensuring all content aligns with our brand voice, target audience, and business goals. The ideal candidate is a versatile writer with a deep understanding of content marketing principles, specializing in thought leadership and case study development, while also possessing expertise in social and web content writing and strategy.

Responsibilities:

• Content Strategy:
• Develop and implement content strategies focused on building thought leadership and demonstrating expertise within our industry.
• Identify and analyze key industry trends to inform content creation and positioning.
• Conduct audience research to understand their needs and preferences, ensuring content resonates and drives engagement.
• Create and manage content calendars prioritizing thought leadership pieces and case studies.
• Track and analyze content performance, focusing on key metrics related to thought leadership and lead generation. Refine strategies based on data-driven insights.
• Collaborate with subject matter experts (SMEs), sales, and product teams to gather information for case studies and thought leadership pieces.
• Content Creation:
• Write high-quality, engaging, and insightful thought leadership content (articles, blog posts, white papers, social posts, etc.).
• Develop compelling case studies that showcase client success and highlight the value of our solutions.
• Create engaging social media content to support thought leadership initiatives and amplify reach.
• Write effective web copy that supports lead generation and brand storytelling.
• Copyediting & Proofreading:
• Meticulously edit and proofread all content, ensuring accuracy, clarity, grammar, style, and consistency across all platforms.
• Adhere strictly to brand voice guidelines and style guides.
• Provide constructive feedback to collaborators to elevate content quality.
• Project Management:
• Manage multiple content projects simultaneously, meeting deadlines and staying within budget.
• Prioritize tasks effectively and manage time efficiently.

Qualifications:

• Bachelor’s degree in Journalism, Communications, Marketing, English, or a related field.
• 5+ years of experience in content strategy and writing, with a demonstrable focus on thought leadership and case study development.
• Proven ability to develop and implement successful content strategies that drive brand awareness and thought leadership.
• Exceptional writing, editing, and proofreading skills, with a meticulous attention to detail.
• Experience with various content management systems (CMS).
• Proficiency in using analytics tools to track and measure content performance, specifically focusing on thought leadership metrics.
• Excellent communication and collaboration skills, with the ability to work effectively with SMEs and cross-functional teams.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.
• Portfolio showcasing a range of writing styles, including successful thought leadership pieces, and compelling case studies.

Apply (External Link)