Content Marketing Writer
The BeyondTrust Content Marketing Writer will contribute to powering our prolific content creation engine to support SEO, the website, blog, PR, campaigns, field marketing activities, product marketing, and more. They will help to write and optimize content development across all stages to help drive strategic business goals. The Content Marketing Writer will strive to understand our marketing initiatives, digital channels, strategic positioning, and target audiences. An understanding of cybersecurity concepts, in addition to fundamental marketing, content marketing, and copywriting best practices, will be essential to deliver effective, impactful content aligned with BeyondTrust’s goals.
What You’ll Do
- Write and edit blogs, white papers, presentations, glossary posts, case studies, emails, ad copy, and more that is consistent with BeyondTrust’s brand voice, style, and tone
- Continuously audit web pages to help our team improve copy, optimize for SEO, and ensure messaging and resources are up-to-date and well-articulated
- Communicate complex technical concepts to a broad audience in clear language
- Help grow BeyondTrust’s awareness, thought leadership, marketing pipeline, and customer base
- Keep a constant pulse on the identity security market to understand the technology, customer, and competitive landscapes
- Leverage data to optimize content and achieve a good marketing ROI
