Content Marketing Specialist – $50,000 – $65,000 a year
Location: Denver, CO (Hybrid or Remote)
Company: ElkStone Basements
Purpose/Vision:
We exist to be a… “BLESSING to employees, subs/vendors, and our customers.” ElkStone is striving to change the reputation of the construction industry by committing to quality driven projects with integrity, honesty, and values! We are seeking to hire team members who share this same purpose and vision, so if this describes you, then read on!
About ElkStone:
ElkStone Basements specializes in finishing basements quickly and efficiently, delivering high-quality results with a streamlined process. As we continue to expand our services and grow our brand, we’re looking for a talented Content Marketing Specialist to help us enhance our digital presence, engage our audience, and generate leads through compelling content.
Core Values:
1. Commitment to Service
2. Teamwork
3. Own it
4. Always Improving
Position Overview
We are seeking a creative and strategic Content Marketing Specialist to join our marketing team. This individual will be responsible for producing high-quality video content, managing social media channels, writing engaging emails, and assisting with various digital marketing initiatives. The ideal candidate is a storyteller at heart, with a passion for creating engaging and shareable content that drives brand awareness and customer engagement.
Key Responsibilities
Video & Social Media Content Creation:
- Plan, shoot, and edit engaging video content showcasing our projects, process, customer testimonials, and company culture.
- Capture high-quality images of completed projects, job sites, and team culture for use across marketing materials.
- Develop creative and engaging content for social media platforms (Instagram, Facebook, Pinterest, YouTube).
- Create and schedule posts, monitor engagement, and analyze performance metrics to optimize content.
- Assist in the creation of paid social media campaigns (Facebook, Instagram, YouTube ads) to drive traffic and conversions.
- Maintain a library of visual assets, including photos, videos, and brand templates for easy access and use.
Blogging & Content Writing:
- Collaborate with sales and project teams to create case studies, customer success stories, and project highlights.
Digital Marketing Support:
- Assist in email marketing campaigns, sales and marketing collateral creation, and other digital outreach efforts.
- Optimize content for lead generation and customer engagement.
- Stay up-to-date with digital marketing trends and propose innovative content strategies.
- Work with web developers or marketing teams to ensure that website content is optimized for lead generation and SEO.
- Monitor and analyze website traffic and engagement, using Google Analytics and SEO tools to improve performance.
Brand & Content Strategy:
- Develop and maintain a consistent brand voice and messaging across all content and platforms.
- Collaborate with leadership to align content marketing efforts with ElkStone’s overall brand and business goals.
- Research industry trends, competitor content strategies, and customer preferences to refine marketing tactics.
- Encourage customer-generated content, testimonials, and success stories to build brand authenticity.
- Identify and collaborate with industry influencers, local businesses, or partners to expand reach and credibility.
Qualifications & Skills
- 2+ years of experience in content marketing, social media management, or a similar role.
- Strong storytelling and video production skills, including shooting, editing, and post-production.
- Proficiency with video editing software
- Experience with social media management tools
- Familiarity with email marketing platforms and basic graphic design is a plus.
- Ability to work independently and manage multiple projects simultaneously.
- Passion for home improvement, or construction is a plus.
- Drug screen test
Why Join ElkStone?
- Be part of a dynamic and growing company with a strong reputation in the home improvement industry.
- Opportunity to showcase creativity and make a direct impact on brand growth.
- Flexible work environment with potential for remote work.
- Competitive salary and benefits package.
If you’re a creative storyteller with a passion for digital marketing and video content, we’d love to hear from you! Apply today and help us bring ElkStone’s brand to life.
*At this time we do not pay for relocation.
Job Type: Full-time
Pay: $50,000.00 – $65,000.00 per year