Business Professional – Copywriter II
APN Consulting, Inc. is a progressive IT staffing and services company offering innovative business solutions to improve client business outcomes. We focus on high impact technology solutions in ServiceNow, Fullstack, Cloud & Data, and AI / ML. Due to our globally expanding service offerings we are seeking top-talent to join our teams and grow with us.
Copywriter II / Website Content Writer with AI Expertise
6 months
Remote
Are there time zone requirements that the resource(s) must work within (i.e., must work PST hours)? Flexible, with expectations for majority of work to fall within EST and PST business hours.
Job Description:
Job summary:
We are seeking a skilled and detail-oriented website content writer with expertise in AI-driven content strategies and prompt engineering, particularly within the health care/insurance industry. This role will support the content overhaul of our company’s website by developing engaging, clear and AI-optimized content that enhances user experience, aligns with our brand voice and communicates complex health care/insurance information in an accessible manner.
The ideal candidate is strategic yet detail-oriented, technically proficient in content management and AI-powered tools and experienced in leveraging AI for content generation, optimization and efficiency. The candidate will collaborate with marketing, design and subject matter experts to ensure all content meets regulatory standards and resonates with a diverse audience, including members, health care professionals and other key stakeholders.
Qualifications:
” Bachelor’s degree in English, Communications, Journalism, Marketing or a related field.
” 3+ years of experience writing and editing content in the health care field.
” Knowledge of health care regulations, including HIPAA, and ability to write compliant content.
” Proficiency in AI-powered writing tools (e.g., Grammarly, Copilot, ChatGPT) and experience in AI prompt engineering for content development.
” Experience with SEO best practices and AI-driven content optimization.
” Strong research skills and the ability to translate health care/insurance terminology into user-friendly content.
” Exceptional writing, editing and proofreading skills with strong attention to detail.
” Ability to work independently and collaboratively in a fast-paced environment.
” Familiarity with web analytics tools and AI-powered content management systems (CMS).
Preferred skills:
” Experience in AI-assisted content strategy and UX writing for web overhauls or redesigns.
” Knowledge of AI-driven content personalization and automation in health care digital marketing.
” Proficiency in using content optimization tools and advanced AI-based analytics for content performance tracking.
Key Responsibilities:
” Develop and rewrite website content, including landing pages, service descriptions, and other relevant sections, to reflect updated branding and messaging.
” Leverage AI-driven content generation and optimization tools to enhance content quality, efficiency and personalization.
” Craft and refine AI prompts for effective content generation, ensuring alignment with brand guidelines and compliance regulations.
” Conduct research to ensure content accuracy, relevancy and adherence to health care regulations (HIPAA, FDA, etc.), as needed.
” Collaborate with internal stakeholders (marketing team, etc.) to gather information, clarify content needs and ensure a consistent tone of voice.
” Optimize content for SEO using both traditional techniques and AI-powered analysis to improve search rankings and enhance site visibility.
” Ensure all content is member- and provider-friendly and clearly communicates health care and insurance terms and services.
” Proofread and edit content with AI-assisted and manual processes to maintain grammatical accuracy, readability and compliance with health care standards.
” Employ best practices in content creation, including up-to-date health care/insurance industry content trends, while utilizing AI to enhance research, ideation and execution.
” Support UX/UI teams by providing content that enhances the user journey, focusing on AI-assisted personalization and intuitive design
Required Years of Experience: 3+ years
Required Licensure / Education: ” Bachelor’s degree in English, Communications, Journalism, Marketing or a related field.