Brand and Content Strategist – $130k-165k/year

Brand and Content Strategist

Base Annual Salary: $130k-165k

Incentive Compensation: TBD

Location: Remote

Center Street Lending is one of the largest specialty lenders in the United States.  We provide lending solutions to residential real estate investors. This includes short-term lending solutions for Fix/Flip, Ground Up, Single Family Rental and Apartment development projects. The company was founded in 2010, and has originated more than $5.5 billion in loans since then. Center Street Lending prides itself on delivering superior customer service and creative lending solutions by using the collective expertise of its team. Center Street Lending is a certified Great Place To Work™.

Position Summary: Center Street Lending is seeking a Brand and Content Strategist to help build the brand and content marketing function of a growing private lending and financial services company. You’ll have the opportunity to test the limits of your creative abilities with blue-sky creative possibilities while at the same time honing and refining the foundation of a market-proven brand that is distinguished by its renowned customer service. You’ll work closely with the SVP, Marketing and Marketing team, including creative and brand professionals, working across a host of touchpoints.

Key Responsibilities:

1. Establish, lead, and own the content and brand functions across the Brand and Creative Marketing Teams and build the infrastructure to grow our creative capabilities.

2. With the SVP, Marketing and other leaders, establish current and future brand architecture, including brand toolkit, messaging, positioning, and differentiation.

3. Work closely with the SVP, Marketing and Creative Director to formulate and formalize the current and future brand identity, including visual assets, a cohesive “look and feel,” and a brand/style guideline.

4. Establish an artistic and creative strategy to ensure all ideas align with the Center Street Lending brand.

5. Own competitive research and thorough market research to understand industry trends, competitive landscapes, and target audience behaviors.

6. Work closely with external agencies and partners to execute branding initiatives.

7. Develop a content strategy that aligns with the company’s goals.

8. With external teams, plan, design, create, edit, and publish content.

9. Use analytics tools to collect, analyze, and report on content performance

10. Ensure a consistent brand voice across all communication channels, and report on the effectiveness of content strategy

11. Articulate complex ideas in a concise and effective way — both internally and with external partners.

12. Mentor and lead creative teams.

13. Set an example for the highest standard of work and strong foundational partnerships within the company.

The Ideal Candidate will be:

• Obsessed with all things creative.

• Consistently and independently coming up with volumes of great ideas.

• Constantly thinking about the “why” behind visual, creative, and graphic design and what compels people to act.

• Excited about the opportunity to spearhead the creative for an elevation of a current brand.

• Someone who oscillates seamlessly from concept to execution.

• A human with a great sense of humor who, when appropriate, incorporates it into your work.

• Looking for a highly rewarding role that will allow you to create your own team and greatly influence the future of the brand and the business.

Experience and Qualifications:

• 5+ years of experience working as a Senior Brand Manager or Brand Director in an agency or in-house Marketing team; 12+ years of marketing experience total.

• Proven ability to deliver innovative and exceptional campaign creative through strong conceptual ideas and highly effective production/execution.

• Experience in brand-building initiatives, including (but not limited to) creating highly engaging digital, social, and in-person experiences.

• Experience working in a fast-moving, cross-functional environment.

• Collaborative and team-oriented approach.

• Clear and effective communication skills.

• Experience managing a high volume of creative and campaign types in parallel.

• A portfolio featuring a range of creative and integrated campaigns, with a diversity of ideas and approaches to problem-solving.

Benefits:

• Paid time off/401k plan/Company Events

• Health insurance/Dental Insurance/Vision

• Company Offsite Events 2+ Times a Year