Associate Director, Marketing Copy and Content – $153,000 – $160,000/Year






GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

JOB SUMMARY

We’re looking for an Associate Director of Marketing Copy and Content to perfect the words, voice and tone that GeneDx uses to connect with the world, elevating GeneDx above what’s typically seen in the healthcare industry. Serving as a player/coach, the Associate Director of Marketing Copy and Content inspires and leads our small internal copy team while developing and executing branded content initiatives for healthcare providers, patients, families, advocacy groups, and more. If you love storytelling with a purpose, geeking out about which words matter to each audience, and making emotional connections to encourage folks to take action, this position might be for you.

In this role, you will elevate GeneDx’s innovative and engaging content to produce measurable results against business objectives. Reporting to and partnering closely with the Senior Director of Creative Services, this hands-on position requires a track record of writing and editing human-centric and approachable copy that conveys complex concepts, making audiences want to take action.

GeneDx’s Creative Services team functions as a full-service in-house agency that drives awareness and growth for the business. We deliver world-class storytelling and creative solutions that build awareness around, and demand for, GeneDx’s offerings via deliverables including web copy, digital ads, sales enablement materials, presentations, and social media posts.

RESPONSIBILITIES

  • Own the strategy for how GeneDx expresses core messages to various audiences.
  • Define, implement and continuously refine GeneDx’s brand voice, ensuring strength and consistency across all channels.
  • Refine message concepts and perfect each for specific mediums, from digital ads to web copy, sales aids to social media.
  • Ideate and build compelling brand stories that resonate with target audiences, drawing them in to make an emotional connection that drives action.
  • Bring your ideas to life in collaboration with one direct report—sometimes writing, sometimes editing, but always raising the bar for creative concepts and execution.
  • Develop a deep understanding of GeneDx’s audiences and their journeys to identify ways our creative can be most effective in driving results.
  • Partner with senior leadership to align content strategies with business priorities and market trends
  • Collaborate with agency partners to ensure the GeneDx creative vision remains consistent, no matter which team develops the creative.
  • Review and approve final copy, ensuring it meets project objectives, brand guidelines, and quality standards.
  • Track and analyze the performance of content initiatives to measure ROI and inform future strategies.
  • Promote and embody continuous learning, experimentation, and the use of emerging content trends.
  • Develop strong, trusted relationships with the GeneDx medical, product and management teams; work closely with them to ensure accuracy of all copy.
  • Foster a culture of collaboration, growth, and excellence that enables best-in-class content.

SUPERVISORY RESPONSIBILITIES

Yes

QUALIFICATIONS 

  • 8+ years in a content leadership role building and owning strategic brand content that inspires and educates.
  • Thorough understanding of digital strategy, social platforms, and content creation that set a company apart from the competition, while evoking desired emotions and actions.
  • An impressive content portfolio (please include with your application).
  • Proven ability to use quantitative data to analyze and assess the performance of content.
  • Collaborative mindset and strong leadership and communication abilities.
  • Strong business acumen and project management skills.
  • Confident, enthusiastic, and resilient, with the ability to solve problems effectively and make sound decisions.
  • Desired but not required:
    • Experience in the genetics industry.
    • Experience with SEO strategy.
    • Solid knowledge of MS Office and Teams.

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