Advertorial Copywriter (Remote – Global) – $1,000.00 per month
Arcady Media Inc. is a world-class email marketing agency committed to delivering unparalleled service and results. Our mission is to be the best in our field, providing top-notch solutions that drive success for our clients. We pride ourselves on our expertise, innovation, and dedication to achieving excellence in all we do.
Our 3 core values: Embrace Collaboration, Continuous Learning, and Be Honest.
About
Role Summary
The Advertorial Copywriter is responsible for creating persuasive, conversion-focused advertorials that bridge storytelling and direct response marketing. This role combines research, CRO-informed copywriting, and collaborative page development to produce high-performing pre-sale pages that drive revenue for our clients.
How This Role Fits on the Team
You’ll work closely with the Advertorial & CRO Lead, who provides strategic direction, oversees messaging frameworks and ensures performance optimization through testing and analytics.
Your role as the Advertorial Copywriter is to:
- Write and refine long-form advertorials tailored to client objectives and DTC audiences.
- Apply direct response and CRO principles to maximize engagement and conversions.
- Collaborate with developers building advertorials on Shopify, Webflow, or Replo.
- Use proven frameworks (inspired by Madvertorials and other industry best practices) to structure compelling, compliant copy.
- You own the narrative quality and persuasive strength of advertorials — the CRO team brings it to life through testing, insights, and optimization.
Key Responsibilities
Advertorial Copy & Research
- Write high-converting advertorials, blending storytelling with direct-response techniques.
- Conduct audience, product, and competitor research to inform messaging.
- Structure and wireframe copy using proven frameworks and swipe file references.
- Collaborate with design and development to align copy with layout and UX.
Collaboration & Workflow
- Partner with the Advertorial Lead to align on messaging direction and page flow.
- Work alongside the CRO Lead to apply testing insights, heatmaps, and analytics to copy decisions.
- Participate in necessary client calls and cross-functional syncs.
- Writing email conversion flows and assisting the email team with workload when needed.
Optimization & CRO Strategy
- Apply CRO tools and strategies (e.g., A/B testing, headline/CTA optimization, analytics) to improve performance.
- Adapt copy frameworks based on results, continually testing hooks, angles, and CTAs.
Disqualifiers:
Who shouldn’t apply:
- If you lack experience in direct response or long-form copywriting.
- If you prefer working in isolation and struggle with feedback or collaboration.
- If you have little to no familiarity with DTC marketing and eCommerce customer journeys.
- If you avoid fast-paced, iterative workflows.
- If you’re not comfortable joining client calls and team syncs.
Qualifications & Experience:
Required:
- 3+ years of copywriting experience with a focus on direct response or advertorials.
- Strong understanding of CRO principles and ability to apply testing insights.
- Familiarity with advertorial frameworks such as those taught in Madvertorials (wireframing, swipe file use, real-time structuring).
- Ability to collaborate effectively with strategy, CRO, and development teams.
- Excellent writing, editing, and storytelling skills across multiple brand voices.
- Ability to manage multiple projects and meet deadlines in a fast-moving environment.
Nice to have:
- Experience with Shopify, Webflow, or Replo workflows.
- Hands-on familiarity with CRO tools (A/B testing platforms, heatmaps, analytics dashboards).
- Bachelor’s degree in Marketing, Communications, English, or related field.
- Experience in DTC/eCommerce marketing environments.
We are an AI-first, efficiency-driven company.
We actively encourage the use of LLMs (like ChatGPT, Claude), Shopify apps, and other automation tools that help you work smarter, faster, and more strategically. The best candidates will embrace tools that streamline execution and enhance the quality of work.
Tools we use:
- Slack: Team communication and quick updates.
- ClickUp: Task and project management.
- Zoom & Google Meet: Weekly client calls and team meetings.
- Google Workspace (Docs, Sheets, Slides): Collaboration hub for drafts and analysis.
- Figma: Visual and design collaboration.
- Shopify / Webflow / Replo: Platforms for advertorial development.
- CRO tools (heatmaps, analytics, A/B testing platforms): For optimization and performance tracking.
Benefits
- Mentorship from industry leaders and continuous training opportunities.
- Career development as the agency expands into new realms like events, private communities, and learning resources as well as growth.
- Be part of a movement aiming to dominate the retention marketing space in eCommerce for CRM.
- Engage with a supportive, collaborative team while working on diverse and exciting D2C brands.
- Competitive Salary and Performance Bonuses.
- Work with high-profile DTC brands, providing ample opportunity to build a standout portfolio.
- A flexible and remote-friendly work environment.
How to Apply
Stage 1: Fill out the pre-screening form here. https://forms.clickup.com/14193246/f/dh4jy-107977/JFYP6C1B9W2ET02848
Stage 2: Quick meet-and-greet call with someone from our team → Vibe Check!
Stage 3: Trial Task or Challenge → Show us how you think
Stage 4: Final Interview → Meet our CEO and talk about vision
Stage 5: Offer → Join our team and let’s grow together
FAQ
Commitment: Full-time
Location: Remote
Salary: TBD
Job Type: Full-time
Job Type: Full-time
Pay: Up to $1,000.00 per month
Application Question(s):
- Where are you based at?
- How many years of Advertorial Copywriting do you have?
- Tell us about your advertorial copywriting experience.
Work Location: Remote