Social Media Manager – $80,000 – $100,000 a year

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For 40 years, Fairfax Cryobank, a division of GIVF, has provided the highest quality donor sperm that has led to the creation of many happy healthy families. Fairfax Cryobank serves clients nationwide and around the globe.

Fairfax Fertility is seeking an experienced Social Media Manager to join our marketing team. This is a hands-on individual contributor role that will develop and lead social media strategy and executionacross the Fairfax portfolio of companies.




Across Fairfax EggBank and Fairfax Cryobank, the Social Media Manager will own social strategy from planning through publishing, engagement, and performance reporting.

Reporting to the Director of Brand and Lifecycle, The role will support donor and intended parent audiences across Instagram, Facebook, and TikTok, as well as clinic and professional audiences on LinkedIn.

What this role is: A role for a visual storyteller and creative thinker who can develop the strategy and personally execute the work.

What this role is not: A people management or high-level strategy-only role.

Key responsibilities

Social strategy and execution

  • Own organic social media strategy and execution across Fairfax Fertility brands, translating broader brand and business strategies into distinct, compelling social presences.
  • Define how each brand shows up on social, developing clear points of view, content approaches, tone, and storytelling strategies tailored to each platform and audience.
  • Own social content calendars across Instagram, Facebook, TikTok, and LinkedIn, balancing planned campaigns, educational content, brand storytelling, community engagement, and timelyopportunities.
  • Manage social content end-to-end, from ideation and concept development through copywriting, creative briefing, approvals, publishing, community engagement, and performance optimization.
  • Develop platform-native concepts designed specifically for how audiences consume and engage with content on each channel rather than simply adapting the same content across platforms.
  • Write compelling social copy and develop concepts for short-form video, carousels, graphics, interviews, educational series, donor and family storytelling, and other emerging formats.
  • Lead the evolution of brand voice and storytelling on social, ensuring content feels human, relevant, recognizable, and consistent while remaining distinct across brands and audiences.
  • Identify opportunities to bring scientific, clinical, educational, and human-interest stories to life through accessible and engaging social-first content.
  • Proactively identify cultural moments, trends, conversations, formats, and platform opportunities that are relevant to our audiences and determine when and how the brands should participate.
  • Own community engagement, helping establish how the brands interact with followers, respond to conversations, and build meaningful relationships with their audiences.
  • Own channel- and audience-specific KPIs and reporting, analyzing reach, engagement, audience growth, traffic, conversion, and content performance to understand what is driving results.
  • Establish a continuous test-and-learn approach across formats, creative concepts, messaging, cadence, hooks, calls to action, and platform-specific tactics, using performance insights to continually evolve the social strategy.
  • Stay deeply current on platform changes, emerging formats, social behaviors, and best practices, proactively bringing new ideas and recommendations to the broader marketing team

Influencer, UGC, and community storytelling

  • Own influencer, UGC, and community storytelling strategy across Fairfax Fertility brands, building programs that bring authentic voices and real experiences into our content ecosystem.
  • Develop and manage influencer and creator partnerships from identification and outreach through briefing, content development, approvals, publishing, and performance measurement.
  • Build a scalable UGC program, identifying opportunities to source, commission, and repurpose creator-led content across organic social, paid media, lifecycle communications, websites, and other marketing channels.
  • Own the donor community testimonial and storytelling program, proactively identifying and cultivating donors who are willing to share their experiences through testimonials, interviews, social content, video, and longer-form stories.
  • Build ongoing relationships with participating donors and community members, creating a thoughtful experience that encourages authentic storytelling and continued brand advocacy.
  • Interview donors and creators to uncover compelling stories and translate their experiences into content concepts that feel authentic, emotionally resonant, and aligned with brand strategy.
  • Develop creative briefs, interview guides, talking points, and content direction that give creators and community participants clear guidance while preserving their individual voices and experiences.
  • Partner with internal stakeholders to manage appropriate permissions, releases, reviews, and approvals for influencer, UGC, testimonial, and community-generated content.
  • Maintain an organized pipeline of creators, donors, testimonials, content opportunities, usage rights, approvals, and available assets to support ongoing marketing needs.
  • Identify opportunities to extend high-performing influencer, UGC, and testimonial content across channels and formats, maximizing the value and longevity of each story.
  • Establish KPIs and reporting for influencer, UGC, and community storytelling initiatives, using performance insights to refine partnerships, content formats, and future programming.

Planning, operations and collaboration

  • Own and maintain a comprehensive content calendar across Fairfax Fertility brands, audiences, and channels, ensuring work is strategically sequenced and aligned with campaigns, business priorities, and key milestones.
  • Expertly plan and manage multiple brands, channels, audiences, and content priorities simultaneously, balancing short- and long-term needs while proactively identifying gaps, conflicts, and opportunities.
  • Collaborate closely with scientific, medical, donor, client services, and other subject matter experts to develop accurate, compelling content and ensure the appropriate stakeholders are engaged throughout the process.
  • Partner closely with the Marketing Project Specialist for video editing and production support and the Integrated Design Lead for social, digital, and creative assets, providing clear briefs, content direction, and requirements.
  • Own content projects from concept through completion, coordinating inputs, reviews, approvals, revisions, dependencies, and final delivery across stakeholders.
  • Manage all projects, deadlines, approvals, and deliverables in Asana, ensuring project status, ownership, timelines, and next steps remain organized, current, and visible to stakeholders.
  • Proactively communicate priorities, timelines, dependencies, risks, and changes, ensuring cross-functional partners have the information and materials needed to keep work moving.
  • Demonstrate exceptional organization, judgment, and attention to detail, maintaining high standards for accuracy, brand consistency, quality, and on-time delivery across the Fairfax Fertility content ecosystem.

Technical requirements

  • MS Office including Sharepoint.
  • Demonstrated experience with Dash Social or similar platforms.
  • Expert knowledge of Asana or similar platforms.
  • Working knowledge of Canva and/or Adobe Express.
  • Mastery of Instagram, Facebook, TikTok, and LinkedIn platforms.
  • Experience with social publishing, analytics, and community management tools.
  • Implementation of SEO, AEO, GEO, and LLM best practices.
  • Familiarity with HubSpot and WordPress is a plus.
  • Implementation of content calendars

Qualifications

  • Significant and proven experience in social media, content strategy, editorial, or brand marketing.
  • Demonstrated experience creating and optimizing organic content for organic search and AI-search, including a working knowledge of SEO, AEO, GEO, and LLM best practices.
  • Demonstrated experience owning social strategy and execution across platforms.
  • Exceptional writing, editing, interviewing, and storytelling skills with the ability to adapt voice, format, and level of detail across brands, audiences, channels, and stages of the customer journey.
  • Ability to translate complex scientific or technical topics into clear, compelling content.
  • Experience developing influencer, creator, UGC, testimonial, or community storytelling programs, including working directly with individuals to uncover and develop authentic stories.
  • Strong understanding of social, lifecycle, and content performance metrics, with the ability to interpret data, identify actionable insights, and continuously optimize strategy and execution.
  • Strong project management skills with demonstrated ability to independently manage multiple brands, audiences, channels, stakeholders, and competing priorities while maintaining exceptional attention to detail.
  • Strong understanding of social performance metrics and data-driven optimization.
  • Ability to independently manage multiple brands, audiences, and priorities. Highly proactive and self-directed, with the ability to identify content needs, opportunities, and gaps and move work forward without requiring extensive direction.
  • Experience in fertility, healthcare, science, consumer health, or another regulated industry is a plus.

Additional Information:

  • Schedule: Monday through Friday, from 8:00 AM to 5:00 PM

More important than any single credential, however, is the right person. Team members who are most successful at Fairfax Cryobank embrace our mission, live our values, and remain committed to continuous improvement—for themselves, their colleagues, and the clients we serve.

GIVF provides competitive compensation and generous benefits to our employees, including:

  • Health, Dental and Vision insurance
  • Flex Spending Account (FSA) and Health Savings Account (HSA) options
  • Group term life insurance
  • Short-term and long-term disability options
  • 401K plan with employer match
  • Paid parental leave
  • Tuition reimbursement program
  • Paid vacation and sick time
  • Paid company holidays
  • Employee Discount of GIVF Fertility, Fairfax Cryobank and Fairfax Egg Bank services
  • Job training and development opportunities

Our Commitment to Inclusion and Opportunity

Fairfax Cryobank is committed to equitable and inclusive hiring practices that ensure our clinical and operational teams reflect and support the diverse communities and clients we serve.

Across our national footprint,

Fairfax Cryobank is a leader in offering clinical, administrative, and operational career opportunities at locations throughout the United States. We are equally committed to developing individual strengths, promoting from within, and supporting long-term career growth.

This is a moment of growth, innovation, and impact.

To apply, email your resume AND cover letter at jobs@fairfaxcryobank.com and refer to Roseville Lab Tech in the subject line. We review all applications and contact qualified candidates via email for further consideration.

EOE/M/F/D/V

Pay: $80,000.00 – $100,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Health insurance
  • Paid time off
  • Vision insurance

Application Question(s):

  • Do you reside in one of the following states? VA, MD, DC, PA, FL, TX, MN, CA, UT, SC, NC, IL, GA, TN, NY, NJ, and AZ
  • Please link your online portfolio with examples of social content and campaigns you have directly worked on

Experience:

  • Creating content across Instagram, TikTok, and Facebook: 5 years (Preferred)
  • Developing UGC campaigns, including creating campaign briefs: 2 years (Preferred)

Apply (Mention Listiller.com When Applying)