Freelance Marketing & Content Lead – $2,000 – $2,500 a month
Freelance Marketing & Content Lead
Freelance contractor | Monthly retainer | Menlo Park
Have great taste, know how to shoot and edit a compelling reel, and want to help build a power yoga community before its doors open? We’d love to meet you.
About MPOWER
MPOWER YOGA opens in Menlo Park in spring 2027 as the premier yoga studio, known for delivering an exceptional physical experience while cultivating embodied leadership for community impact. We are founded by tech executives who have decades of experience building successful companies and scaling cross-cultural teams. Now, we are bringing our expertise and passion for the transformative power of yoga to help each and every person discover their potential and live life fully! MPOWER YOGA is a premium brand. Our elevated space is where people discover what is possible, connect with one another, and grow together. Join the journey into real power!
About the role
Working directly with the founder and CEO, you will lead marketing strategy and day-to-day execution. You will first immerse yourself in MPOWER’s vision, mission, values, and brand ethos, then develop and execute a strategy for physical marketing materials and digital marketing across the website and social media. Recommend when, where, and how additional contractors and vendors can deliver the most value in executing agreed deliverables.
Initial projects include applying the brand style guide to refresh MPOWER’s Instagram presence; creating a branded storefront window wrap during construction to capture interest and promote what is coming; and developing a campaign for the studio’s pre-opening 200-hour Power Yoga Teacher Training beginning Jan 29, 2027.
What you’ll do
- Develop strategy and campaigns. Bring fresh concepts, recommend formats and trends to test, and translate founder stories, launches, and events into compelling marketing. MPOWER CEO originates or approves direction; you shape and execute it.
- Own the content calendar. Plan and publish across Instagram, email, and other agreed channels, connecting content to brand pillars and launch milestones. Deliver 2–4 in-feed posts per week plus weekly Stories, targeting an approximately equal mix of static and video content.
- Capture and produce content. Shoot on location 1–3 times per month, covering construction progress, trainings, classes, instructors, students, and community moments. Edit photos, reels, and short-form video to MPOWER’s brand guidelines.
- Write in the MPOWER voice. Create captions, emails, student spotlights, and campaign copy that build connection and encourage inquiries, enrollment, and membership.
- Design marketing materials. Create and maintain social templates, posters, banners, and event assets, with separately scoped special projects such as the construction window wrap.
- Build community. Manage posting and respond to comments and DMs. Engage with relevant local audiences, including Menlo Park and people at the intersection of technology and wellness.
- Manage paid advertising. Post-opening this responsibility will grow. Transition from our consultant and drive the following post opening: Recommend channels, audiences, and budgets; develop campaign creative; set up and manage approved campaigns; test and optimize performance; and report on inquiries, enrollment, and cost per lead. Advertising spend is separate from the retainer.
- Coordinate contractors and vendors. Recommend outside support, obtain quotes, and coordinate approved work to meet agreed deliverables, timelines, budgets, and brand standards.
- Measure and improve. Report monthly on reach, saves, follower growth, link clicks, and leads. Translate results into plain-language takeaways and practical recommendations.
What you bring
- A portfolio showing strong visual judgment and premium content with personality. Experience in fitness, wellness, hospitality, beauty, or another premium consumer category transfers well.
- Fresh creative instincts and an understanding of what captures attention, builds lasting brand interest, and converts interest into qualified leads.
- Strong photography, short-form video editing, design, and copywriting skills, with comfort on both sides of the camera.
- The ability to understand and consistently express a brand’s voice, with fast, dependable turnaround and a steady publishing cadence through time-sensitive launches.
- Working knowledge of organic and paid marketing, analytics, and lead generation.
- Availability for on-location content capture in Menlo Park and your own equipment and software.
Engagement and compensation
Start as soon as possible. Initial six-month engagement, with a review at three months and an option at that point to extend the engagement to one year, followed by ongoing annual renewals.
Monthly retainer of $2,500 for an estimated 25 hours per month, depending on experience and the final agreed scope. Additional hours may be needed during the pre-opening phase and will be compensated accordingly.
How to apply
Email kimberly@mpowermenlo.com to schedule an interview! Please include your resume, portfolio link (an Instagram handle is welcome), and one example of content you created for a brand whose voice differs from your personal voice.
Pay: $2,000.00 – $2,500.00 per month