Direct Response Copywriter (Ads, Banners & Campaigns)
Engagement: Hourly / project-based
Overview: We’re looking for a Direct Response Copywriter to write high-converting copy for paid ads, sales banners, and email/campaign sequences. Pay is scoped per project (per ad campaign, per email sequence, per banner set). This role does not include website/landing page copy.
Responsibilities
- Write copy for paid ad campaigns (social, display, search)
- Develop messaging for sales banners and promotional creative
- Write email sequences/campaign copy in direct response style
- Craft headlines, hooks, and CTAs geared toward conversion across mattresses, bedding, and bed frame product lines
- Adapt tone across a wide price range, from <$100 bedding to our premium $12,000 mattress
Requirements
- Proven experience writing direct response/performance marketing copy, ideally in e-commerce or luxury home goods
- Portfolio demonstrating ad, banner, or email copy with measurable results
- Strong grasp of consumer psychology and conversion-driven writing
Scroll down on the following link (word document) to find the job/position.