Growth Copywriter (Part-Time, Freelance)
We’re looking for a talented copywriter to own the day-to-day content strategy and writing for The Growth Directive’s brand while collaborating closely with our Fractional CMO.
This role is perfect for someone who loves turning ideas into engaging content that people actually want to read. If you’re the type of person who’s constantly studying what performs on social, understands how to write compelling hooks, and enjoys translating complex marketing concepts into clear, engaging copy, we’d love to hear from you.
While this role will primarily own our Threads strategy and publishing cadence, you’ll also support copywriting across other marketing channels as we continue to grow.
What You’ll Be Working On:
- Own Threads strategy from ideation through publishing
- Write and schedule approximately five Threads posts per day
- Develop content series and recurring themes that build audience engagement
- Monitor platform trends and recommend content opportunities
- Repurpose existing content into new formats
- Collaborate on content strategy and campaign messaging
- Write copy for email campaigns, landing pages, LinkedIn, and other marketing initiatives as needed
- Maintain an organized content calendar
- Communicate proactively with internal stakeholders
What We’re Looking For:
- 3+ years of professional copywriting experience
- Exceptional writing, editing, and storytelling skills
- Deep understanding of social media writing and audience engagement
- Strong grasp of marketing psychology and persuasive writing
- Highly organized, proactive, and able to manage deadlines independently
- Comfortable receiving feedback and iterating quickly
- Ability to match an established brand voice while contributing fresh ideas
Required Qualifications:
- Experience writing for founder-led brands or B2B service businesses
- Portfolio demonstrating high-quality copy across multiple channels
- Familiarity with social media scheduling tools
- Strong understanding of content marketing and organic growth
- Ability to balance multiple priorities in a remote environment
You’ll likely be a strong fit if you:
- Naturally think in hooks and compelling openings
- Love studying why content performs
- Can take a rough voice note or bullet list and turn it into polished copy
- Enjoy owning a content strategy rather than simply executing assignments
- Pick up feedback quickly and adapt in real time
- Take initiative and proactively bring new ideas to the table
- Have a strong point of view while remaining highly collaborative
What you’ll get:
- Direct, one-on-one mentorship from an experienced growth marketer
- Opportunity to help build the voice of a fast-growing consultancy
- Exposure to strategy across paid media, product marketing, lifecycle marketing, and positioning
- High level of ownership and creative autonomy
To Apply:
Please submit your resume, portfolio, and a short cover letter outlining why you’re interested in this role, examples of content you’re proud of, and links to any social accounts or writing samples you’d like us to review.
What to Expect:
Our hiring process is designed to help us understand both your writing ability and your strategic thinking:
- 15-minute screening interview to discuss your background and experience
- 30-minute interview with the Hiring Manager focused on your writing process, content strategy, and collaboration style
- Paid writing exercise where you’ll create one week of Threads content based on a real business scenario. You’ll be compensated for your time.
The Growth Directive is a boutique growth consultancy specializing in helping health and wellness startups create and implement high-growth strategies. We work closely with clients to bridge strategy and execution, helping businesses scale through data-informed marketing initiatives.