B2B Copywriter – $40.00 – $50.00 / Hourly
Robert Half Marketing and Creative has a client looking for a talented B2B Copywriter with expertise in the telecommunications industry to join our team on a long-term contract basis. In this role, you will craft impactful and persuasive content tailored for business audiences, supporting marketing and sales initiatives. This position offers a unique opportunity to collaborate across teams and help translate technical concepts into engaging messaging that drives results.
Responsibilities:
• Create compelling sales enablement materials to support product launches, campaigns, and targeted marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and marketing, to ensure cohesive and accurate messaging.
• Simplify complex telecommunications ideas into clear and impactful content designed for business audiences.
• Ensure all copy aligns with established brand voice and tone guidelines, maintaining consistency across deliverables.
• Incorporate performance data and feedback to refine content, enhance engagement, and boost conversion rates.
• Stay informed about industry developments, product advancements, and B2B marketing trends to produce relevant and innovative content.
• Develop event-focused materials, such as digital invitations, presentations, and follow-up communications.
• Write and edit a variety of content formats, including web copy, social media posts, email campaigns, and video scripts.
Requirements
• Exceptional writing and editing skills, with keen attention to detail.
• Proven ability to translate technical information into audience-friendly messaging.
• Familiarity with performance metrics and their role in optimizing content effectiveness.
• Strong collaboration skills to work effectively across multiple teams and stakeholders.
• Solid understanding of B2B marketing strategies and best practices.
• Proficiency in creating diverse content types, such as web copy, sales collateral, and digital campaigns.