Beauty & Grooming Editor, Forbes Vetted – $80,000 – $90,000 a year
Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.
Forbes Vetted is seeking a Beauty & Grooming Editor to join our editorial team. This role will be responsible for leading the strategy, planning and execution of content in the Forbes Vetted beauty and grooming section across the full lifecycle of content creation (content planning, assigning stories, writing, editing, and performance tracking). The Beauty & Grooming section publishes a number of content types, including buying guides, roundups, tested product reviews, news posts, how-tos, columns and feature stories.
The ideal candidate is a subject matter expert with at least 3 years of direct prior experience writing and editing about beauty, grooming and personal care topics for both women and men. The Beauty & Grooming Editor will collaborate across areas of the business: They’ll work closely with the team’s updates and strategy editors to optimize evergreen service content, with the deals and special projects teams as appropriate for sales events and bigger brand moments, and with the audience development team to create content for video, social and newsletter. This role reports to the Forbes Vetted Deputy Editor overseeing lifestyle categories.
Responsibilities:
- Guide beauty coverage, which encompasses makeup, skincare, haircare, shaving, personal products and select wellness topics
- Plan the editorial calendar for the beauty and grooming section, in collaboration with the deputy editor for lifestyle, strategy team and editorial leadership
- Assign, write and edit best-in-class beauty and grooming content based on search and audience data, trends, seasonality and other KPIs; assign articles to other Forbes Vetted staff and manage their workflow as appropriate
- Conduct deep research, thorough hands-on testing and dynamic expert interviews to inform published content and best serve Forbes Vetted readers
- Ideate and execute off-platform content for social, newsletter and video channels as a routine part of beauty coverage, working in collaboration with the Forbes Vetted audience development team
- Leverage tools like Google Keywords, SEMrush and Looker to help plan content and track performance against goals
- Participate in sales event coverage, including working shifts over some holiday weekends such as Memorial Day, Amazon Prime Day and Black Friday/Cyber Monday
The ideal candidate:
- Is a specialist in the beauty and grooming space, with 3+ years of experience writing and editing content of this type on staff at a major digital publication
- Has impeccable writing, editing and reporting skills as well as a network of PR contacts in the beauty landscape
- Has some familiarity with commerce content and hands-on experience testing beauty and grooming products
- Has an eye for features, storytelling and packaging that strengthens the site’s authority and helps build the brand beyond pure product coverage
- Is a team player who can multitask and work collaboratively with multiple stakeholders
- Has experience appearing in video; is enthusiastic about translating editorial stories into engaging video content for Forbes Vetted, covering topics including events and launches, product reviews, and similar
- Is eager to innovate and experiment editorially to help grow the Forbes Vetted audience both on-site and off-platform, such as in email newsletters, audio formats and on social media channels
The annual base salary range for this role is $80,000 – $90,000