Social Media Manager
Full time. Compensation is competitive and will be determined by the candidate’s skills, experience, and qualifications.
The Herbal Academy is seeking a highly creative, passionate, and results-oriented Social Media Manager with herbalism education and experience to join our marketing team. This role is ideal for someone who is not only skilled in social media strategy and digital marketing, but who also has a background and strong interest in herbalism.
If you live and breathe content creation, love the challenge of engaging audiences, can run successful paid ad campaigns, and are interested in working with a dynamic team of thoughtful people committed to bringing high quality herbalism education to over 1 million community members and supporting our community of herbal learners from the comfort of your remote desk, we’d love to hear from you.
Responsibilities:
- Develop and execute innovative social media strategies across major platforms including Instagram, TikTok, Facebook, X, Pinterest, YouTube, and LinkedIn (1 million followers across all platforms) with the goal of maximizing reach and engagement.
- Create compelling, brand-aligned content, including reels, TikToks, stories, graphic copy, and short-form videos.
- Write engaging and informative captions and copy that connect with our herbalism community and broader audiences.
- Manage scheduling, posting, and daily community engagement via comments and DMs.
- Work closely with marketing team to collaborate on strategies and create integrated campaigns that support product launches, courses, and events.
- Monitor analytics and provide regular performance reports with insights and recommendations.
- Work closely with content creators, graphic designers, and partners to manage deliverables and meet deadlines.
- Lead advertising campaigns by managing and optimizing paid social advertising campaigns and Google Ads to maximize ROI.
- Stay up to date with social media trends, platform updates, and digital marketing best practices.
- Uphold Herbal Academy voice, values, and expertise while experimenting with creative, fresh ideas.
Qualifications:
- Proven experience managing social media accounts for a brand, with a portfolio of work to share.
- Strong creative skills with demonstrated experience producing reels, stories, shorts, and TikToks.
- Proficiency in social media management tools and analytics platforms.
- Digital advertising experience, including running and optimizing paid social media and Google Ads campaigns.
- Design and editing skills; Canva experience strongly preferred, CapCut and Adobe experience a plus.
- Excellent communication, organizational, and project management skills.
- Herbalism experience strongly preferred (herbalists with background education or personal practice encouraged to apply).
- Passion for plants, community, and education.
About Herbal Academy:
The Herbal Academy is an internationally recognized online school for herbalism, serving a vibrant community of over 175,000 students worldwide and over 1 million followers across our platforms. Our mission is to empower people with the art and science of herbalism by offering accessible and inspiring education that is both rooted in tradition and reflective of many perspectives. We honor our intrinsic connection to nature and the plants, and we seek team members who share this passion. Find us at theherbalacademy.com.
How to Apply:
Please send your resume, portfolio or examples of social media work, and a short cover letter explaining your social media management experience, connection to herbalism, and why you’d be a great fit for the Herbal Academy team.
Job Type: Contract
Application Question(s):
- Do you have herbalism experience (herbalist with education/training and/or personal practice)?
- Can you please provide a portfolio/samples of social media work as part of your application?
Work Location: Remote