Direct Response Copywriter (Freelancer)
Who We Are
Happy V is a Miami-based women’s wellness brand redefining self-care through science-backed solutions and trusted information. Since 2019, we’ve created high-quality products that support women’s health from vaginal and gut health to hormones, menopause, and beyond. We’re a fast-growing, entrepreneurial team that thrives on innovation, impact, and having fun while doing it.
About the Role
We’re looking for a Freelance Direct Response Copywriter to craft persuasive, high-converting copy across email, SMS, paid ads, and website CRO. This role is project-based and ideal for someone who can quickly understand our brand, translate insights into sharp messaging, and deliver copy that drives measurable results.
The right candidate has proven experience in direct response, thrives in fast-paced environments, and knows how to write words that sell without losing authenticity.
What You’ll Do
- Write conversion-focused copy for email, SMS, paid ads (Meta, TikTok, Google, YouTube), and landing pages.
- Develop strong hooks, headlines, and CTAs designed to capture attention and drive action.
- Optimize website and funnel copy for conversion rate improvements (CRO).
- Collaborate with our marketing and creative teams on testing and iteration.
- Use data and performance results to refine messaging and increase ROI.
What We’re Looking For
- 3+ years of direct response copywriting (preferably in DTC, eCommerce, or health/wellness).
- Strong portfolio with examples of copy that increased conversions, CTR, or revenue.
- Deep understanding of direct response principles, consumer psychology, and storytelling.
- Ability to adapt brand voice across different channels and formats.
- Organized, deadline-driven, and comfortable working remotely.
- Bonus: Familiarity with supplements, women’s health, or wellness.
Compensation & Details
- Freelance, remote position (project-based or ongoing retainer).
- Competitive rates based on experience and performance.
- Flexible hours, but must deliver high-quality work on deadline.
How to Apply
📂 Submit your resume + portfolio (with specific performance results where possible). Highlightemails, ads, and landing pages you’ve written that drove measurable success.