Freelance Senior Copywriter, Headway
As a Copywriter at Headway, you’ll play an integral role in making mental health care more accessible for all. You’ll write to thousands of mental health providers while bringing our persona to life, maintaining a consistent tone of voice that deeply resonates with our audience. Ideally, you’ll have applied experience building disruptor brands from early-stage through high-growth, knowing how to strategically pivot around inflection points and evolving cultural trends.
Note: This is a brand-centric position. We are not looking for ad agency or campaign creatives for this role. (While it is a future possibility, we don’t need campaign support at this moment. So if your portfolio is mostly campaign work, please do not apply)
You’ll write for:
Email, Paid social, Websites, Landing pages, Video scripts, Organic social, Presentation decks, Sales collateral, Event promotion
About you:
– You can seamlessly adapt a distinct tone of voice across an entire customer journey, imbuing empathy with insight..
– You can write tactical yet impactful copy at any scale, whether it be an email subject line or large major campaign concept.
– You translate strategy into copy in a way that’s not only clear and functional but also engaging and emotional. You can make the complex sound simple and the mundane feel exciting.
– You maintain strong cross-functional relationships, considering each stakeholder’s unique perspective and how it ladders up to broader business objectives.