Marketing Copywriter (Part-Time) – $30 – $40 an hour
Wine Enthusiast Companies is a Certified B Corporation and the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the family-owned company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division. Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine news, food trends, and more than 25,000 ratings and reviews annually. Wine Enthusiast events include the annual premier Wine Star Awards gala. In 2024, the company launched a travel division, which includes the Tasting Room Directory and Cork+Compass Travel. Together, Wine Enthusiast Companies is the indisputable hub for everything wine. We bring wine to life.
Your Role in Our Journey
Wine Enthusiast is looking for a part time marketing copywriter to support the needs of our Commerce
Creative Brand team. You’ll be primarily involved in the digital copy development for Wine Enthusiast
Shop, creating marketing and sales content that promotes our products and supports an excellent
customer experience.
What You’ll Be Uncorking
Key Responsibilities:
Crafting and editing copy for product description pages, landing pages and
content marketing pieces, as well as print catalog and direct mail pieces that align with the Wine
Enthusiast voice and tone including:
- Comprehensive product descriptions for PDPs that bring our products to life, working with merchandising and marketing teams to identify key benefits and angles for new products
- SEO footer copy, FAQs, buying guides and other SEO-focused initiatives
- Meta titles and descriptions
- Content for category and brand landing pages
- Headlines and supporting copy for Home Page promotions
- Content marketing articles and guides revolving around our products and expertise
- Email campaigns and social media advertising assets
- Audits of and revisions to existing content and PDPs
- Headline and product copy for direct mail print pieces: catalogs, postcards, etc
- Support Content Director and creative team with special projects
- Help maintain Commerce Copy Style guide
- Proof catalog and other assets to ensure accuracy, consistency and error-free copy
Location: Remote
Hours: 25 hours, Monday – Friday
Rate: $30 – $40/hour, depending on experience
The Perfect Blend (What You Bring to the Table)
Qualifications:
- At least 3-5 years in product marketing copy/content writing for a national or global lifestyle brand
- Luxury lifestyle/furnishings or wine products industry background preferred
- Understanding of SEO best practices and keyword research
- Strong editing/proofreading skills and attention to detail
- Proficiency in project management and collaboration tools
- Experience with WordPress
- Existing knowledge about wine a plus
- Bachelor’s Degree in English, Marketing, Communications, or related
Please be prepared to submit your portfolio demonstrating ability to craft compelling and effective marketing copy in print and digital formats.
Our Commitment to You
401(K), Employee Discount, optional Wine Tasting Class participation, Flexible Schedule, Dynamic and Collaborative work culture.
Our Core Values
PASSION
We’re not just a company; we’re a community. Our job is to enhance the lives of others, making the wine industry and all its offerings accessible and enjoyable. Delighting and educating our consumers is at the core of everything we do.
COLLABORATION
We believe in the power of working together, sharing ideas, and leveraging our collective talents to achieve our goals. We mentor those we lead and surround ourselves with people who drive us to do more than our personal best.
INNOVATION
We value those who think outside the box to elevate the company. We celebrate change, appreciating that a nimble culture attracts talent and motivates team members to push the envelope and build our business for the future.