B2B Content Marketing Manager &Writer – Must Cybersecurity-
Splunk is seeking an experienced B2B writer for a short-term temporary assignment. The Content Marketing Manager will be part of Splunk’s corporate storytelling team, developing customer success stories and thought leadership articles for our executive hub, Perspectives. This individual may also take on editing assignments to support the team.
The Content Marketing Manager will write new content based on existing material and interview subject matter experts to flesh out details about the topics and benefits of cyber security, observability, ITOps, and AI. Candidates who have held similar roles at a B2B SaaS company and can share a portfolio of executive thought-leadership content and customer case studies are encouraged to apply.
Responsibilities
• Prepare and conduct interviews with subject matter experts and customers to write engaging narratives that can connect the impact of cybersecurity and observability solutions to Splunk-specific offerings. This requires the ability to bridge broad narratives with technical details.
• Synthesize complex and sometimes technical background material on Splunk offerings, its customers’ businesses, and market trends, such as sales presentations, messaging briefs, and other internal and external materials.
• Collaborate with messaging and solutions marketing peers to determine target audience, persona needs, and key messages to build an outline and compelling B2B stories.
Required skills
• Minimum of 5 years of experience in a similar role in a B2B technology company, with a portfolio of work to demonstrate skills in various content types and lengths.
• Must understand and be able to practice the fundamentals of writing case studies, short-form thought leadership for executives, and skimmable content for the web.
• A talented writer with an excellent vocabulary, impeccable grammar, and style.
• Able to adopt the Splunk tone of voice and adhere to corporate style guidelines.
• Adept at telling stories that draw the reader in and grip their emotions, making them feel known and understood and compelled to keep reading.
• Excellent written and verbal communication skills.
• Excellent collaborator.
• Organized with attention to detail and the ability to juggle multiple projects in a fast-paced environment and deliver quality work on a deadline.
• Experience marketing to / writing for cybersecurity, IT, and engineering professionals and executives is highly desired.