Digital Marketing Expert –(Remote)

Job Overview

We’re seeking a Digital Marketing Expert with hands-on experience in marketing. You’ll lead and execute end-to-end marketing strategies to promote digital products.


You’ll be responsible for lead generation, content, SEO, paid campaigns, app store growth, and performance analytics across all platforms.

Key Responsibilities:

Strategy & Execution

  • Design and implement digital marketing strategies for B2B SaaS and plugin products.
  • Plan multi-channel campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and YouTube.
  • Coordinate product marketing efforts for Shopify App Store, WordPress.org, and Haleria.com.

Content & SEO

  • Create or manage blogs, case studies, landing pages, and promotional videos.
  • Optimize app/plugin listings (SEO-rich descriptions, screenshots, reviews, FAQs).
  • Run email campaigns and automation using tools like Mailchimp, ActiveCampaign, or ConvertKit.

Paid Advertising & Analytics

  • Launch and manage Google Search, Display, Facebook, and LinkedIn ads.
  • Analyze and optimize ad spend based on ROI, CPL, and CTR.
  • Use Google Analytics, Hotjar, and Data Studio to generate reports and recommendations.

Community & Outreach

  • Manage social media and grow followers with a developer/business audience.
  • Coordinate Product Hunt, Reddit, Quora, and app review site listings (G2, Capterra, etc.).
  • Set up influencer or affiliate collaborations for plugins and AI assistant.

Qualifications

  • Proven experience in digital marketing and analytics
  • Proficiency in Google Ads and multichannel marketing strategies
  • Strong knowledge of SEO tools and conversion optimization techniques
  • Familiarity with WordPress and marketing automation platforms like MailChimp
  • Skills in content creation, social media marketing, and performance marketing
  • Understanding of HTML, CSS, and basic JavaScript for website management

Job Types: Full-time, Part-time, Contract, Temporary

Pay: $59,226.00 – $65,235.00 per year

Expected hours: No less than 4 per week

Benefits:

  • Paid time off

Work Location: Remote

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