Digital Content Strategist, Raw Story – $75,000 – $85,000 a year
Raw Story is seeking an experienced Digital Content Specialist to drive audience growth, boost engagement, and elevate brand visibility across digital platforms. Reporting to the Publisher, this revenue-focused role combines editorial and marketing strategies with audience development and innovation to enhance engagement across all platforms
Responsibilities
- Oversee new social media strategies for platforms like WhatsApp and TikTok
- Monitor and manage automated social media posting tools
- Create, test and manage video content strategy across YouTube, TikTok, Facebook, etc.
- Oversee podcast content including curation and promotion
- Evaluate newsletter campaigns, exclusive content, and traffic performance to identify growth opportunities
- Monitor social media platforms and identify areas for improvement
- Manage Reddit strategy by promoting content, moderating comments, and engaging with like minded subreddits to drive traffic.
- Test the curation and promotion of collections on Flipboard
- Submit original content to partner editorial teams
- Create, distribute and manage user engagement surveys
- Work closely with editorial and marketing teams to align strategic initiatives with content priorities.
- Update reports daily and provide weekly performance updates to editorial and marketing teams.
- Compile and distribute monthly traffic and content analysis reports with recommendations for improvement.
- Stay updated on industry trends and emerging technologies to continuously improve content strategies.
Qualifications
- Proven experience in digital content development with a strong portfolio showcasing relevant work.
- Strong skills in developing and executing new content strategies, including testing and optimizing performance using video and audio.
- Data-driven approach to growing and retaining audiences with actionable insights.
- Expertise in managing social platforms such as Facebook, Twitter and Reddit.
- Ability to create, distribute, and manage user engagement surveys across app, email, and onsite platforms.
- Ability to work on a team and independently.
- Analytical skills to identify growth opportunities.
- Strong communication and project management skills.
- Creative thinking and adaptability to implement innovative audience engagement strategies.
- Results-driven mindset with a focus on aligning efforts to revenue and growth objectives.
Equal Opportunity Statement: Raw Story is an Equal Opportunity Employer, committed to fostering an inclusive workplace. We prohibit discrimination based on age, disability, sex, race, religion, gender identity, marital status, pregnancy, sexual orientation, or genetic information.
Job Type: Full-time
Pay: $75,000.00 – $85,000.00 per year