About Verblio

Verblio is a leading content creation platform that specializes in providing high-quality, on-brand content for in-house marketers and businesses. The company’s mission is to help clients create content that stands out in search results and effectively engages their target audience.

Services Offered:

1. Managed Content Creation: Verblio offers a fully managed service where they handle the entire content creation process, from understanding the client’s brand to delivering publish-ready content.
2. Self-Serve Platform: For clients who prefer more control, Verblio provides a self-serve option allowing direct management of content orders.
3. Expert Writer Network: The company boasts a diverse pool of experienced writers with expertise across various industries.
4. Fact-Checking and Proofreading: Verblio employs fastidious fact-checkers and professional proofreaders to ensure content accuracy and quality.
5. SEO Optimization: Content is created with search engine optimization in mind, helping clients improve their rankings in search results.
6. Scalable Solutions: Verblio can accommodate content needs at any scale, from a few posts per month to large-volume orders.

Key Features:

1. Brand Learning: Verblio takes the time to understand each client’s brand voice and content requirements.
2. Customizable Workflows: The platform integrates with various tools and content management systems to fit seamlessly into clients’ existing processes.
3. Account Management: Dedicated account managers oversee content creation, manage writer pools, and ensure client satisfaction.
4. Flexible Content Types: Verblio can produce various content formats to meet diverse marketing needs.
5. Pilot Program: New clients can start with a 2-3 month pilot to ensure the service meets their expectations before scaling up.

Client Benefits:

1. Access to a diverse pool of expert writers and content professionals
2. Time savings on content creation and management
3. Improved search engine rankings through optimized content
4. Ability to scale content production quickly and efficiently
5. Consistent, high-quality content that aligns with brand voice and marketing goals

Verblio’s approach to content creation is particularly suited for businesses facing challenges in the ever-changing landscape of search engine algorithms. The company emphasizes the importance of creating authoritative, on-brand content that sets clients apart in a “sea of sameness.”

The platform’s flexibility is a key selling point. Verblio can accommodate specific requirements such as minimum Surfer scores or other content specifications, making it adaptable to various content marketing strategies.

Verblio positions itself as an end-to-end partner for marketers, offering not just writing services but a comprehensive content solution. They describe themselves as a “human-ish part of your tech stack,” highlighting their ability to integrate seamlessly with clients’ existing workflows and tools.

The company’s content creation process is structured to ensure quality and client satisfaction:

1. Initial consultation to understand client needs and requirements
2. Scoping phase to define technical requirements and writer expectations
3. 2-3 month pilot program for fine-tuning the content delivery process
4. Scaling up to full-volume content production with ongoing feedback and optimization

Verblio serves a wide range of clients, including in-house marketing teams and agencies. They’ve received positive testimonials from clients such as Caitlin Burns, Content & SEO Lead at Dovetail, who praised Verblio’s ability to scale content production rapidly.

By offering both managed services and a self-serve platform, Verblio caters to diverse content needs, from businesses requiring a few posts per month to those needing large-scale content production. This versatility, combined with their focus on quality and brand alignment, positions Verblio as a comprehensive solution for modern content marketing challenges.