Writer, Majestic Resorts
Majestic Resorts is seeking a detail-oriented Content Writer to join our team on a freelance basis to develop product positioning and brand-driven content across the Majestic Resorts portfolio.
This role focuses on crafting clear, persuasive, and brand-aligned language for menus, resort scripts, website product pages, room categories, dining concepts, spa offerings, and sales materials.
The ideal candidate understands how to translate resort features into compelling guest-facing messaging while maintaining brand consistency, accuracy, and SEO best practices.
Responsabilities:
• Develop and maintain product positioning copy across all brand and property touchpoints, including brand pages, property pages, wedding sections, destination pages, dining venues, room categories, spa offerings, and resort amenities.
• Write and refine menu descriptions and culinary positioning language in collaboration with F&B and Operations teams.
• Create and update resort scripts and brand messaging used across B2B and B2C channels.
• Support the development and refinement of structured website copy across brand pages, property pages, wedding sections, and other digital touchpoints.
• Develop and maintain written materials for B2B and B2C audiences, including sales collateral, product sheets, and supporting materials for Marketing and Sales teams.
• Apply SEO best practices to website content, including keyword alignment, metadata optimization, internal linking, and structured formatting, in collaboration with Digital teams to support search visibility.
• Review, refine, and optimize existing website and collateral content to ensure clarity, consistency, and alignment with evolving brand standards
• Develop additional written materials as needed in support of brand, property, and marketing initiatives.
• Collaborate cross-departmentally with Sales, Marketing, Operations, and Digital teams to ensure product accuracy and cohesive messaging across all platforms.
• Maintain consistency in tone, voice, and positioning across all written materials within the Majestic Resorts portfolio.
• Manage projects from concept through final approval, ensuring accuracy, quality control, and adherence to deadlines.
Education:
Degree in Communications, Marketing, Journalism, English, or related field
Experience:
- 3+ years of professional writing experience
- Experience developing product positioning or brand-driven content
- Experience writing for both B2B and B2C audiences
- Experience in hospitality, travel, tourism, or luxury brand environments preferred
Language(s):
- English
- Spanish
Required skills:
- Strong product positioning and persuasive writing ability
- Working knowledge of SEO best practices for website content
- Ability to communicate product features clearly and compellingly
- Excellent proofreading and editorial discipline
- Strong understanding of brand voice and consistency
- Ability to manage multiple projects and deadlines
- High attention to detail
Bonus Skills or Experience:
- Sales background preferred
- Experience writing for all-inclusive or resort brands
- Familiarity with hospitality product structures and room category frameworks
- Experience in collaborating with web development teams
- Knowledge of email marketing platforms
- Experience supporting digital growth or performance marketing initiatives
Portfolio Requirement
- Demonstrate experience with product positioning, website copy, or hospitality-related content
Travel Requirements:
This position does not currently require travel. Any future travel would be subject to prior written agreement between the contractor and the company.