Why Every Entrepreneur Needs a Writer on Retainer
When entrepreneurs start a business, there are more than a few professions that they think about for support. There are lawyers, accountants, and various other agencies to make sure that their business is running at its full potential. One professional which they often neglect to put on retainer is a writer.
Often times entrepreneurs think they can go it alone, but they do not understand the intricacies of writing and how imagination plays just as big of a role as grammar when it comes to what people actually want to read. Clean script is only the tip of the iceberg when it comes to the reason why every entrepreneur needs a writer on retainer.
One of the biggest issues that business owners run into is with their ad copy. Grammar errors by themselves are enough to turn off anyone who may be reading your copy, but the issue runs much deeper than grammar. Writers are storytellers first and their bread and butter consists of painting imagery with words. Not everyone can do it and the difference of even two words can separate engaging material and droll ad content.
Ad copy to drum up new business is obviously helpful, but direct mail aimed at established customers is arguably more important than creating new customers. This includes everything from communication to traditional and electronic mail to monthly newsletter that inform your clients about goings on around your business. Less than perfect communication can lead to disaster for your business now and in the future.
It’s Cost Effective
When it comes to professionals, what you get for what you pay for is nowhere close with writers compared to other services. Most writers deal in bulk, but still offer the quality that you need. This kind of bulk writing usually means savings for a business owner while at the same time increasing their profit potential tenfold.
It’s All About Networking
The thing about us writers is that we can, and do, write for anyone which gives us a whole lot of connections; connections that we can easily pass along to our business associates.
You are Supporting Small Business
Every independent writer is working for themselves and experiences the same trials and tribulations that you experience as a business owner. Not only are you supporting small business, but you are also hiring someone who gets where you are coming from and understands how important a first impression really is.
In short, hiring a writer is one of the smartest things you can do for your small business. It is cost effective and you get infinitely more than what you pay for in return. There are also a few hidden benefits to having a writer on retainer like having access to their entire catalog of networking associates.
At the end of the day you are hiring a seasoned professional who is good at what they do and will most likely be an asset to your small business.