What Makes a Good Blog?

With millions of websites currently available, how can a person make a good blog that attracts a wide audience? What should you do to make a distinguished blog within the massive blogosphere?

Thankfully, you don’t need luck to make a blog successful. This is what many blog owners think and unfortunately, it is the reason why they subsequently fail.

The reality is simple – blogs require passion and dedication. In addition, blog creation requires a combination of tricks that allow for optimal performance and appearance. To help you out, we have created a list of tips you should definitely use in your blogging strategy.

Get Started

This is the perfect time to start your own blog. People who did everything right earn thousands of dollars every month solely by blogging, which makes the blogging industry a highly recognized and profitable one.

Your first step in having a blog is, of course, starting a blog. Pick a blogging platform and check its features. The one that fits your requirements and is easy to handle is the best choice for you.

Some examples of popular blogging platforms are WordPress, Tumblr, Blogger, and Weebly.

Pick a Topic You Love

It goes without saying, but it’s ideal to choose a topic you are passionate about considering blogs require constant updating and almost daily activity.

Here’s something else to consider, while we’re at it: Pick a voice and style that fits both you and your audience.

While many blogs thrive with overly-casual content (entertainment blogs in particular), others might need more attention depending on the chosen niche. Whether you rely on a professional peer review service like Essays Scholaradvisor or use a more general tool like Grammarly, it’s important to optimize your content to the best of your ability.

There’s not always a “right or wrong” way to write content, as long as it fits your audience and your goals.

Design the Blog

Your blog’s design will depend greatly on the type of blog and main topic. Take the time to plan your blog’s design, as this is the first thing visitors will see when they open the page.

Of course, you can always change the design if you don’t like it. But make sure to keep it stylish, professional and simple. It won’t matter how good your content is; if the blog design is too much, this will push visitors away.

Focus on SEO

While your blog can certainly succeed without Search Engine Optimization (SEO), it generally takes more time and effort to see substantial results.

Due to the large competition online, it is no longer sufficient to know SEO basics. Blog owners must know everything there is to know about keywords, search engines and content optimization.

Read constantly and get updated on the latest tips and tools used to optimize a blog for search engines. Without the best SEO strategy there is, customers will often have a harder time finding your website.

Keep the Content Relevant and Post Regularly

A blog’s failure is often the result of inconsistency.

There are thousands of blogs like yours out there, which means that visitors can easily switch to another if you no longer provide them with fresh, relevant content.

Your search engine rankings might also suffer as a result of this, depending on your blog’s nature combined with Google’s extensive ranking factors.

Promote the Blog

Even at the beginning of your blogging journey, regular promotion is a key step to making it successful. But don’t start this process until you have at least dozens of blog posts to show your visitors (as some may think your blog isn’t updated enough and simply move on).

There are many successful ways to promote a blog:

  • Share it on social media

Skipping this step can automatically lead some blogs to failure, all depending on the niche and target audience. Use every social media platform that best fits your blog, all without spreading yourself too thin.

Don’t share the content only once. You can re-share it in the future and thus allow people to see it even if they missed it the first time.

  • Build an email list

Use this as a platform to build trust and engagement, which will then lead to so much more later on. The question now is, which mailing list service will you choose?

  • Guest post

In order to tap into your competition’s audience and let their customers know you also publish quality blogs, simply start guest posting. This amazing strategy gets your name out there. If done right, it can lead to a lot of targeted traffic and authority.

  • Comment on blogs

A strategy similar to guest posting – blog commenting is a great way to build relationships with other bloggers and visitors.

Make sure to leave helpful and insightful blog comments related to the topics you are discussing on your own blog.

Visitors who read those comments will most certainly come to your website for more. In fact, Ryan Biddulph has made quite a name for himself and it’s partly due to this (in addition to providing great, highly engaging content in between).

  • Participate in forums

Promote your blog on niche forums. Build trust and authority while occasionally linking to your related content when appropriate. 

  • Run a contest

There are many tools to host a contest. A blog contest is a great way to receive blog comments, email list signups and social shares to help expand your brand.

The key in running a successful contest is to create an exciting prize; get creative and don’t always reward people with money.

Interact with Your Audience

Attracting an audience is just half the battle, as you must also keep them interested. Be responsive and let your customers know you care about them. Reply to their comments and provide them with feedback. This will keep them interested in reading your work.

Are you ready to get on the blogging train and start your journey toward success?