Web & Digital Content Writer
Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of united solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.
Rimini Street seeks a dynamic Web and Digital Content Writer with the unique talent of storytelling, to create high-quality digital content that drives strong brand engagement and accelerates the buyers’ journey.
Position Summary
As our Web and Digital Content Writer, you will be an integral part of the Marketing engine that shapes and amplifies Rimini Street’s story of differentiated services, products and solutions that bring extraordinary value to the market and solves complex business challenges.
You will help shape and take part in our digital marketing production and management efforts across global markets by honing and executing a strong content marketing strategy. This role reports directly to the VP of Global Brand, Content and Communications and is a tremendous opportunity to make a significant, direct impact on the success of Rimini Street’s aggressive growth objectives, and bring unmatched value to the global market
Qualified candidates will have a proven track record of successfully working with a variety of stakeholders – campaigns marketing, communications, product marketing and other teams across Rimini Street to understand content needs. Candidates must also have a strong understanding of B2B buyer’s journey and how to tap into content that will resonate with each stage. A working knowledge of metrics will be required to utilize data to develop and optimize content strategies and executions.
In this role you will work with the Brand Experience team to deliver powerful promotional digital content for blog posts, eBooks, white papers, webinars, social, video, email, and more. This member of the marketing team will be a self-driven individual with experience across a diverse set of capabilities including content marketing, creative, project management, brand development, digital marketing, B2B marketing, and thought leadership initiatives.
Duties & Responsibilities
- Work closely with cross functional teams to gather information and understand content needs – synthesizing complex technologies, products and market challenges into clear, succinct and interesting stories that keep audiences engaged and educated
- Partner with the Digital Marketing team to develop and publish content that generates traffic and produces results
- Concept, write, and edit copy across range of digital mediums including web pages, client stories, social media, email, display and search ads, blogs with compelling copy that drives action
- Use knowledge of SEO and content development to create digital content and showcases our company as a leader in the industry
- Guide the creation of audience-centric, high-quality, and scalable digital marketing assets that support marketing strategy, as well as other marketing programs and tactics with alignment to key events, industry trends and regional/global activities
- Generate, edit, publish, and share fresh and inspired multi-media content that builds meaningful connections and broadens our global community of advocates
- Use editing, content management, and HTML skills to publish and edit content across various digital platforms
- Grow Rimini Street’s presence on key social media platforms, monitoring the trends and engagement metrics, adjusting strategies to maximize reach and impact
- Foster a community environment by interacting with the audience, responding to comments and messages, driving a conversation around our brand
- Strong project management skills, highly organized and a relentless determination to meet deadlines
- Embrace and promote a strategy that supports the Rimini Street brand, our brand platform, brand architecture, messaging/positioning frameworks in our voice and tone
- Support consistency of brand identity, messaging, and visual expressions across corporate and product communications
- Collaborate with PR, AR, social media, creative, thought leadership, product marketing, demand generation, and client marketing to manage new content updates and publish across our content management platform
- Work in close collaboration with Integrated Marketing and Digital team to translate GTM strategy and messaging into high-impact promotional assets and web pages
- Experience in and understanding of how to use performance data to assess and optimize the effectiveness of copy
Education
- Bachelor’s degree; BA/BS or higher degree in marketing, journalism, or relevant communication discipline
Location
- Remote – U.S.
Experience
- 5+ years of content marketing / marketing communications in B2B or B2C
- Experience in developing and executing web and digital content strategies across multiple platforms, with a track record of growing reach and engagement
Qualification & Skills
- Software/services industry experience a plus; B2B or B2C required
- Content creation skills, including writing/editing, visual/design acumen, brand-building idea generation
- Highly self-motivated with experience championing a vision for the team and driving towards goals
- Ability to support the development of communications strategies, propositions and messaging based on rigorous insight
- Experience with web-based storytelling, including familiarity with content management systems
- Collaborative and team-oriented approach to projects; leadership of multiple projects
- A proven ability to create content that engages a variety of audiences
- Working knowledge of SEO best practices and marketing metrics
- Proven track record in creating strategic marketing campaigns and programs that generate results
- Solid, demonstrable experience in guiding the creation of successful corporate campaigns across all channels
- Expertise in platform-specific tools, features, formats, standards, user behaviors, and best practices with an understanding of how to apply them to achieving performance goals.
- Proactive and outgoing with a get-it-done attitude
- Outstanding written and verbal communications skills, and can be equally effective in both formal and informal settings with clients, peers, vendors, and business partners
- Accomplished range of skills from high level strategic thinking to creative and detailed execution
- Comfortable in a fast-paced environment with multiple projects escalating at once
Why Rimini Street?
Rimini Street Inc. is an affirmative action-equal opportunity employer and complies with all applicable Federal, State, and Local Laws regarding recruitment and hiring.
Qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable Federal, State, or Local laws. Rimini Street Inc. offers a comprehensive compensation and benefits package to employees.
Compensation is based on role, location, and level of applicable experience.
Rimini’s target pay for each position is available upon request during the applicant’s Interview process.
The general salary range for this type of role is 83k – 104k depending on skills and experience.
Benefits for US employees include:
- Medical, Dental, and Vision insurance
- Disability insurance
- Paid Parental Leave
- 401(k) program
- Generous Paid time off (PTO)