Web Content Writer (Marketing / Analytics)

We are looking to hire a dedicated Content Writer to create content for blogs, articles, product descriptions, social media, and the company website.

The Content Writer’s responsibilities include evaluating analytics to adjust content as needed, regularly updating the company’s website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a Content Writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

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Responsibilities

  • Create new content to assist marketing campaigns
  • Developing content for blogs, articles, product descriptions, social media, and the company website.
  • Proofreading content for errors and inconsistencies.
  • Editing and polishing existing content to improve readability.
  • Conducting keyword research and using SEO best practices to increase traffic to the company website.
  • Work closely with leadership team members
  • Conducting in-depth research on industry-related topics in order to develop original content.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
  • Uploading approved content to company websites

Qualifications

  • Bachelor’s degree in Marketing or 3-5 years of relevant work experience
  • Proven work experience as a Content Writer, Copywriter or similar role
  • Excellent verbal and written communication skills
  • A working knowledge of SEO and how it applies to content marketing
  • Basic knowledge of HTML
  • Creativity & resourcefulness
  • Extreme attention to detail
  • The ability to multitask and adhere to deadlines
  • Flexibility to evolve strategies quickly & effectively
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Hands-on experience with Learning Management Systems (e.g. Learndash)

Apply

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