Understanding SEO Writing

What It Is:

SEO has fast become a word as commonly heard (or at least read) as hello! Few people though understand what SEO actually is and more importantly, the idea of SEO writing. SEO stands for Search Engine Optimization. Simply put, it is the process of modifying your webpage and the content on it in such a fashion that people searching for relevant topics on a search engine are able to easily locate it. Basically, it converts your webpage into a search engine (like Google, Yahoo, Bing) friendly one. This translates to higher page rankings for your site and consequently, more web visitors.

The Advantages:

Obviously, for any company or service, attracting more visitors is the ultimate goal. The more the number of visitors to your site, the higher are your chances of getting hired, contracted, or in the very least, publicized! In the end, that’s all that matters. For most bloggers too, the higher the number of visitors, the better is your reputation among others and the higher are your earnings from various revenue sharing programs. This is even better for people using blogs to advertise their services and businesses. One of the best things is that the people visiting the site are actually relevant visitors, often in need of the particular service you offer. Thus, the chances of your getting hired go up exponentially! Thus, if you are wondering how to write website content, SEO is the answer.

How It Works:

This is obviously the next most important thing! You need to know how to write SEO articles. There are a ton of articles doing the rounds saying “How to write SEO friendly articles in four steps” and they mostly try to sell you an SEO optimized article writing pdf or some such resource. Well frankly, all you need to know to write SEO content is one word: KEYWORDS. Yup, keywords are all you need to write an effective SEO article. Naturally, you are wondering why despite tying an article riddled with keywords, your page has a low rank. By the logic stated in this article, if you type your keyword a 1000 times and post it on your website, it should rank really high. Unfortunately for you, Google has been around far too long to be fooled by that. I say Google, because let’s face it, Google has all but decimated the other search engines. Have you ever heard anyone say “Let’s Yahoo this” or “Let’s Bing this”? No right, exactly my point.

How Then Do I Use It:

Google wants its users to have a good browsing experience. It wants its users to be able to get high quality relevant information when they search for it. After all, that’s why people will come back to use it again, right? Google’s page ranking algorithms ignore any such pages. They automatically search for good quality articles which are a little long and then rank them based on the number of visitors they receive, the number of times they have been shared, etc. Thus, Google will only list your website if the content on it is smart, well – written, well – appreciated and not riddled with keywords. No keyword in an article should ever feel forced. That is one of the best ways to test the quality of an SEO article. When you choose to write an SEO article, all the keywords should incorporate easily into the text and flow in general. A reader must never be able to identify a keyword. He or she is just reading an article, he or she is not interested in a keyword. If the reader can identify a keyword, most likely, Google will not rank your page very high.

Get In Touch:

Feel free to get in touch to help resolve any queries you might still have about SEO articles. Join the club to keep getting such useful articles and freelance writing gigs delivered to your mailbox. If you would like to work with me, do get in touch or drop a quick query. I love hearing from my readers, do drop a comment about what you think and if you would like me to write about something in specific. I would be more than happy to oblige. For guest blogging opportunities, click here.