Technical Copywriter – $100K/yr – $125K/yr
The Technical Copywriter crafts clear, engaging, on-brand copy grounded in technical accuracy-translating complex technology into narratives and product messaging that are easy to understand and consistent in terminology. The role partners closely with an Art Director/Designer, and the wider creative team to deliver copy across brand campaigns, product launches, digital experiences, and content programs. Copy is developed within established voice and messaging frameworks, with thoughtful input into improvements based on performance learnings and creative reviews. Success is reflected in strong creative execution, consistent brand expression across touchpoints, and copy that supports measurable campaign outcomes (e.g., engagement, comprehension, conversion).
Duties & Responsibilities
- Write, edit, and refine copy across integrated campaigns, social, web, email, film/video, and experiential activations.
- Translate product and technical inputs (docs, specs, architecture concepts, research notes) into clear, accurate copy for technical and non-technical audiences.
- Partner with product, engineering, and research stakeholders to validate terminology, claims, and technical nuance.
- Write technical product storytelling assets (feature explanations, FAQs, onboarding flows, release messaging, explainer scripts) that reduce ambiguity and improve comprehension.
- Maintain terminology hygiene (glossary, naming consistency, approved phrasing) to reduce inconsistency across touchpoints.
- Calibrate depth by audience (developer vs. business vs. end-user) without losing accuracy.
- Translate creative briefs into compelling copy aligned to the company’s mission and values (technology with purpose, open innovation, empowering possibility).
- Collaborate with designers, product, and marketing partners to ensure the verbal and visual story lands as one concept.
- Craft a range of deliverables including headlines, body copy, scripts, product narratives, thought-leadership support copy, and UX microcopy.
- Apply existing brand voice and messaging frameworks consistently; flag gaps and propose improvements based on learnings.
- Present copy and rationale clearly in reviews; incorporate feedback efficiently while protecting the creative intent.
- Support launch moments by producing multiple iterations and adaptations for channels, audiences, and regions (with guidance).
- Maintain quality control for outputs: grammar, tone, accessibility, inclusivity, and attention to detail across outputs.
- Stay informed on cultural trends and emerging tech to keep the work relevant and credible.
Skills & Qualifications
- Strong writing fundamentals: clarity, structure, tone control, and editing discipline.
- Ability to simplify technical or abstract topics for non-technical audiences (Web3/blockchain familiarity).
- Working knowledge of campaign development and digital content best practices.
- Comfortable working across multiple projects with deadlines; able to prioritize and manage revisions.
- Collaborative approach-able to co-create with designers and partners without losing accountability for copy quality.
- Sound judgment on when to propose bold ideas vs. when to optimize for brand consistency and speed.
- Ability to simplify technical concepts without losing accuracy; strong “plain English” instincts.
- Terminology discipline (consistent naming, careful claims, avoids ambiguity).
- Comfort partnering with product/engineering/research to validate accuracy and nuance.
Education & Experience
- Bachelor’s degree in English, Communications, Journalism, Advertising, or equivalent practical experience.
- 4+ years of copywriting experience in an agency or in-house creative team.
- Experience writing across brand and digital channels (web, social, email; bonus for video/script work).
- Portfolio demonstrating conceptual thinking, executional range, and strong editing (headline-to-long-form).
- Experience translating technical/product inputs into customer-facing copy (e.g., product pages, FAQs, explainers, onboarding, release messaging).
- Experience within Web3. Blockchain and Crypto industry