blogging

Feature

14 Aug 2017

5 Things to Consider Before Starting a Blog

There are so many reasons why one would want to start a blog. First of all, it’s a great way to attract a loyal audience. Aside from this, it can help you establish authority within your chosen niche, create new business opportunities, meet people, or just tell your story.

Still, having a reason for creating a blog and knowing how to do so are not the same thing. With this in mind and without further ado, here are five things you need to consider before starting a blog.

Finding the right topic

Before you even start planning out the technical aspect of your blog, you need to decide what topic you are going to write about. This will determine many things, like an adequate theme and the best voice for your audience.

Sure, for those starting a business blog, the topic needs to be the one related to your business niche – but you can always go a bit more specific and establish yourself as an authority in a particular field of the industry.

For those unable to make a decision, keep in mind that the fact other people are making money with a particular topic doesn’t mean you could easily do the same.

Also, the fact that you are passionate about a topic doesn’t mean your audience will follow in your footsteps.

Lastly, diversify (but not too much) seeing how you don’t want your blog to lose its focus.

Choosing the right platform

Once you decide on the best blog theme, it’s time to choose the most suitable platform for the job. You have quite a few choices ranging from Blogger, Tumblr, Squarespace and Wix – but none of these can stand its ground against WordPress.

This amazing Content Management System (CMS) is used to run about 28 percent of the entire internet and is a decisive winner when it comes to both user-and beginner-friendliness.

Even though it has a beginner-friendly learning curve, it is always a good idea to contact experienced WordPress web developers to help you polish and customize it according to your needs.

Writing quality content is all but easy

Regardless how good your digital marketing strategy is, at the end of the day it will all come down to your content. With this in mind, everyone online has an agenda, starting with your visitors.

Some of them are browsing in order to find something interesting to read, while others are looking for a specific piece of information, a detailed tutorial or a review of a product/event that belongs to your niche.

Needless to say, these audiences need to find what they are looking for. Focus on creating content that brings value to your audience or look for someone else to do this for you. A rule of thumb is to always solve a problem your audience may be experiencing, no matter how minor.

Visual content is huge

Did you know that over half of your site’s audience don’t bother to read past an article’s headline?

That being said, encourage them to at least click the article through a wide range of headline copywriting hacks. Once you have their attention, keep them engaged through the use of visual stimulus.

Start by looking for images that are closely related to the content at hand and add them next to the text. If this doesn’t work, you can always try to enhance your content with a pie chart or even an elaborate infographic.

Finally, with those who have a bit more “director” in them, making a video is also a highly effective way for your voice to be heard. Whatever works for you.

Suggested places to get started:

Pixabay.com
Canva – Infographic creator
YouTube (remember, you can always embed someone else’s video).

You might need some help

Running a blog is similar to running a business, so you may have a compulsive need to micro-manage everything. Once it starts growing, you will no longer be able to do so, which means that you could rely on someone else to help carry the load.

Either hire a virtual assistant to help you with an administrative part of the job, or simply look for someone to write (at least partially) on your behalf.

Collaborating with contributors can indeed become life-saving, but make sure to check their portfolio beforehand and closely monitor their work to make sure your blog’s content is still of adequate quality.

In conclusion

Unfortunately, no article would be elaborate enough to truly detail everything that goes into blogging (long-term).

Nevertheless, for those willing to test their skills, the above can give you a starting point by helping you realize what to expect as your blog matures.

Best of luck!

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the-thinker-692959_1280

26 Jun 2017

Do Online Content Creators Have a Responsibility?

Everyone knows the first line of Moby Dick,

Call me Ishmael.

It is an exercise in brevity and one of the most iconic first sentences in the history of literature. It is an absolutely beautiful sentence.

The fourth sentence of Moby Dick goes like this:

Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral I meet; and especially whenever my hypos get such an upper hand of me, that it requires a strong moral principle to prevent me from deliberately stepping into the street, and methodically knocking people’s hats off—then, I account it high time to get to sea as soon as I can.

It is absolutely clear why almost no one knows this particular sentence by heart, even though it is another spectacular bit of English language at its best. It is long and it seems meandering, but it is actually just as perfect as the novel’s first sentence. It also conveys much more.

The reason why my exposition is this long is that we live in a world where everyone is encouraged to reproduce Melville’s famous opening line and I am starting to hate it.

We are told that the online reader has the attention span of a fruit fly and that everything over four words is too long.

I did it myself last year in this article. I even bothered Elvis to put back my original title as he used a longer version. I told him the brevity was on purpose.

(I confess, I am a creator of online content (have been for a while) and I have engaged in my fair share of brevity exercises.)

Over the last couple of months, however, this has been bugging me – this insistence on short sentences, as few adjectives as possible and an almost automaton-like approach to English or any other language that founds its way onto the internet.

I am seriously starting to think that we have a responsibility towards the language as the pinnacle of human thought, towards potential consumers of our content, towards the human culture as a whole, and towards ourselves.

Do we?

Why so short?

Before I go on with my philosophical musings on the responsibilities of online content creators, I think we should investigate why so much focus is being put on being concise with one’s online writing.

For one, people read stuff online differently than they do when they read magazines, newspapers or books. Computer screens and especially smartphone screens come with their idiosyncrasies and limitations. A 35-word sentence feels never-ending when you try to scroll through it on your smartphone.

There is also the fact that people really are distracted online. The internet is still in its infancy and people still have trouble compartmentalizing it in a distraction-free way (or at least he majority of us do). When you have 17 more tabs open, with half-read articles and whatnot, it is hard to concentrate on sentences which feature more than one very short relative clause.

Also, let’s not forget that much of online content is created for one purpose only – to make money in a more or less direct way. Even the birds in the trees know how much SEO means for small businesses online and if a long sentence is bad for SEO, a business-affiliated content creator will avoid it.

That being said…

That being said, we cannot and should not start reversing the progress of the human thought, language and culture just because a few glinting screens invite us to.

Do not get me wrong, I am not a Luddite in any way and I very much enjoy modern technology, but that does not mean I cannot say a single bad thing about it. I have nothing against glinting screens; in fact I quite enjoy them.

It’s just that they are causing our writing to start reverting to those symbols they use to help chimpanzees and gorillas read.

If someone was to tell you that the internet will be just symbols in 25 years; with a symbol for ordering food, one for telling someone they are nice, one for saying something is interesting; you wouldn’t have a hard time believing them, would you?

It took us (human civilization as a whole) almost 5,000 years of written language to get to that fourth sentence in Moby Dick. It took us somewhat less to develop entirely theoretical concepts (language included) that would allow us to contemplate the point of existence and many other problems.

Even the occasional advocates of brevity and straightforwardness advocated those because they wanted to reach new ideas and new ways to convey those ideas. They did not do it because they couldn’t be bothered to read a long sentence or because it was inconvenient to do so.

In light of that, don’t we, creators of online content have a responsibility not to mess everything up?

Or maybe this is just a temporary glitch and everything will go back to “normal” soon?

Someone smarter needs to think about this.

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Social, Media

26 May 2017

Six Surefire Tips to Help Make Your Content More Shareable

Starting a blog isn’t as easy as people think. I, for one, thought the same way as most people but was surprised at how difficult setting everything up can be. Even when I’ve completed the logistics part of the blog, I had issues spreading the word about my content and the blog itself.

There were many things that I learned along the way and, in hindsight, I can see that I could have done things differently. However, that is in the past and I’ve managed to follow the advice that I found, which gradually led me to perfect my blog.

I’m here to help you out so you don’t make the same mistakes I did, and so you can start doing what you’re supposed to do immediately. What I can guarantee you is that having a blog and writing quality content is a lot of fun, especially when people like it and spread positive thoughts to others.

Here are six surefire tips to help make your content more shareable and advice on how to start a blog.

Make your content valuable & remain socially active

The road to success is paved by being active and original. If you fail to write on a regular basis, there’s a very low chance of success and you’ll mostly have only a handful of readers at any given time.

This is the first thing that I’ve learned: At the beginning, I thought that I would have enough freedom to write blog posts whenever I feel like it. However, fairly quickly I learned that this is the wrong state of mind because, even though I had more freedom before, I almost didn’t have any readers.

The only positive thing that I did at the start was that I had original content. I picked a niche that was popular at the time or some timeless classic themes (such as abstract questions) and wrote what was on my mind. Even though it was deemed great by my readers, I had too few of them.

Take my personal experience as an example of what you should and shouldn’t do. Write on a regular basis and be original – you will steadily gain new readers and, in turn, you’ll be more motivated to continue writing!

Adapt your content for mobile users

Another mistake that I made was not optimizing my content for mobile users. Considering I write articles and blog posts with the use of my PC (and at the beginning of my career as well), I didn’t even think about mobile users.

For whatever reason, I thought that everyone would read my posts with their PC’s as well. Little did I know this is a fairly big rookie mistake. Most people actually read articles and blog posts with their mobile phones when they’re traveling to work, or lying in bed, and other similar situations. Optimize for mobile, don’t forget about them and they won’t forget about you! This process doesn’t take long but has massive benefits.

Utilize high-quality media

This goes without saying, but do try to use high-quality media at all times. No one likes blurry videos or incredibly small pictures that have been expanded so much that you can’t figure out what’s in it. I’ve run into blogs that feature low-quality media that damages the overall look and feel of the blog.

If using video, 720p is ideal for both computers and mobile phones as it’s great in quality and also doesn’t take too much memory space. This is great because mobile phones are slower than computers, so you’ll be able to provide all of your readers with quality content in every meaning of the word. Just make sure you have the rights to the media you use (or simply use creative commons and similar copyright formats, assuming you’re not embedding).

Become a thought leader in your niche

We come back to the idea of originality. Being a copycat will bring you nowhere, and it’s frowned upon if you copy other people’s work. Being unique will always bring you success when you least expect it.

People value new, creative, and unique ideas; you must embrace this if you want to become a leader in your niche. Choose a playing field and show them who’s boss! We know that it’s difficult to be one-of-a-kind in today’s world, especially because new things are popping up all the time, but this doesn’t mean you shouldn’t at least try.

Give your best; even your personal opinion is unique and will be appreciated by your readers!

Add native social sharing buttons

Most people (especially on mobile phones) who would want to share something you created only to find out there aren’t any dedicated social sharing buttons will give up on doing so. It’s annoying and tedious to copy and paste a direct link or URL from your website. Don’t allow this to happen.

Use native social sharing buttons so people can easily share your content on their social media pages. This should be done on day 1 of the existence of your website or blog, so you don’t run into any issues when posting that first article.

Become invested in the social community

The community which consists of your readers (and people on other blogs and websites) is much more oriented to people and authors that have a relationship with them. If you only treat them as readers and ignore their messages, they will leave for someone or something better.

Give them the respect they deserve, as they are crucial to your success — not the other way around. Invest your time in the social community, get to know them and you will be surprised in more ways than one.

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smiley-1738747_1280

31 Oct 2016

The Importance Of Tone When Guest Blogging

Over the last few years, there were quite a few articles that spoke about the death of guest blogging and earning links at other people’s and company’s blogs. Once the hype wore out, and the smoke cleared, we were left with a different kind of reality – one where guest blogging still gets the job done.

If done properly, that is.

The New Guest Blogging

Before we get to the importance of tone in guest blogging, I feel I should say a thing or two about the “new” guest blogging, i.e. the kind of guest blogging that produces quality over quantity and that will not be smitten down the first time Google people take a better look at their algorithms.

This kind of guest blogging requires hard work, real connections with people and producing content that will not be just a 500-word rehash of something someone wrote a billion times already.

I like to think that this article of mine is a good example of what this “new” guest blogging is about – finding an already fantastic blog on a certain subject, working long and hard on finding a novel idea for an article and writing an article that would be of interest to the readers of the blog, but also other types of readers.

Or maybe I am overestimating what I had done here.

Basically, it comes down to respect. You respect the people you reach out to, you respect their readers and you respect yourself.

This will help you build real relationships and everything else will come naturally.

The Interpersonal Tone

Online communication etiquette is still in its infancy and we can all agree that people are all over the place when we are talking tone, approach and even spelling. Some people are overly polite to the point that they sound like automated emails while others think all online communication should be done in emojis and gifs.

If you want to be a successful guest blogger, you will want to hit the right tone when talking to people. This is perhaps best explained with a few examples.

For instance, you want to contribute an article on cybersecurity for a website where only experts in the field come to share their insights. These are all (for the most part) very serious people who do very serious work and who take this particular website very seriously. You do not open your first email with Yo, guyz!

You acknowledge their expertise and how they see their website. You find a respectful tone.

Conversely, if you are looking to contribute to a fashion/video game blog run by a hyper 16-old girl, you will be keeping things as simple and conversational as possible. If you are not 16 or around that age, you will also not force being cool and whatnot.

The Tone of Writing

All of the aforementioned can be translated to your writing. This time, however, you also have the readers to think about. All websites have their own readers and they know what to expect on such a website. There are plenty of websites where super-smart and educated people contribute on some very serious subjects, but which are still fun and even funny.

All websites have their own tone, or perhaps more tones than one (in the case where there are more regular contributors). Still, by spending half an hour reading their stuff, you will get the hang of it.

Of course, this does not mean you should not give your own flavor to the content you are contributing. You should never neuter your writing just because it might be slightly different from what usually gets published on the website. If the owner or the editor feels like your writing might be somewhat too different, they will tell you. Then, you will compromise.

Still, the tone is something you will probably not miss if you are at all careful and considerate.

The best way to approach this is to talk to the editors and the blog owners beforehand and see what they have to say about this. They will gladly share their expectations and some great examples. They want your content to be great too.

Closing Word

In the end, it all comes down to being respectful to people and not rushing things. Spend some time with the blog you intend to write for; read some articles; read comments.

Ask questions.

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How to Run a Blog Successfully

8 Feb 2016

How to Run a Blog Successfully

There are a lot of questions out there today about blogging and all of the things that this trend has to offer. If blogging is something that you want to get into, then you don’t have to look any further. This article and the tips inside can help you build and maintain a successful blog.

Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.

You should be adding new content to your blog on a daily basis. If you want to keep your site prominent with the search engines, then you must be continually post new entries. Make sure that what you write is actually useful, not just a lot of fluff to say that you made some kind of entry.

Think of your blog posts as travelers. When you have clicked the publish button, the blog post will continue to survive on its own. Your blog post then becomes a traveler. Try giving your posts what they need to deal with any harsh conditions, along with good instructions on how to prosper online.

Having active commentary on your blog is an effective way to maintain traffic. This is because comments are content just like blog articles. Readers will revisit your blog not only to read new articles, but also to see if anyone has left new comments. You can encourage commenting by asking questions and inquiring about your readers’ perspectives in your blog articles. Responding to comments also encourages commenting.

Try participating in some online group projects. Attempt to do some collaborative writing challenges online. You can do things like guest blogging, or even writing some e-books. It can be a very productive learning experience. It’s also great for promotion and it can help you experiment with various writing styles.

Be sure to use a dictionary when writing content. There are many online, or even desktop-based dictionaries out there that you can use. This can be very useful when searching for synonyms or other words. Brushing up on proper English can be beneficial to both native speakers and non-native speakers alike.

Link building is a great way to traffic to your blog. In order to generate enough quality links you need to submit your blog to web directories like DMOZ, Aviva and other blog directories. Doing this creates incoming links which help your site get spidered, indexed and ranked higher by search engines, all of which drives more traffic to your blog.

No matter the blog type you want to create, the tips from this article have provided you with ideas that you can use towards maintaning a successful blog. Just be sure to apply all of what you learned from this article to the best of your ability and you should have many people following your blog before you know it.

 

Zoey-Red LeFey is the Owner of http://YourHomeBizCoach.com. She is also author of Creating Multiple Streams Of Income. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

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BLOG

24 Nov 2015

6 Types of Content That Will Bring More Readers

Today, on Yahoo’s home page, there were several items in the newsfeed that were certain to get a lot of reads. There was a listing of the top 50 school districts in the nation; there was a video titled “Cheetahs Caught an Antelope and did the Unthinkable;” there were other lists too, such as the top new vehicles of 2016, and a couple of surveys to take.

Perhaps Yahoo knows something that you don’t – the types of content that bring the most readers. So, here are 6 types that you can easily create and use right now.

Lists

By: Sam Churchill

Now dubbed “listicles,” many content writers thought that lists would fall by the wayside eventually and that people would tire of them. Not so! “Top” lists of anything are still one of the most popular and shared types of content. And here’s how you do that:

  1. Pick a topic in your niche
  2. Pick a number, any number
  3. Do a bit of research if necessary
  4. Make your post simple in format – short introduction, provide detail about each item, short conclusion (you’re reading one right now)

Infographics

Infographics, if clean, neat, and valuable/interesting are viewed and shared – a lot. You can get your information or data in a visual form that people far prefer to text. From an Olympic star’s record of medals to a map showing the states with the highest number of people in poverty, to data on climate change, a pictorial representation just is much more powerful.

Many businesses contract with designers to create infographics, and that can be quite pricey. Now, however, there are a lot of tools and apps for creating your own. Newer versions of infographics are now interactive. Readers can click on a specific part of one and get further detail, a video, etc.

Videos

geralt / Pixabay

If they are done well, videos can be hugely popular and shared a lot. There are all sorts of purposes for videos that will spread your brand – you can film your team at work; you can video a charity event that is a favorite cause of yours; you can create a “how to” video for a product you sell.

Many companies contract out with a professional for good videos, and these can be pricey but probably worth it. Publish your videos on YouTube and Vimeo, or, if sort enough, on Facebook. Except for “how to” videos, shoot for 3-4 minutes and practice your script. The commentary that accompanies a video is really important.

Memes

They’re all over Facebook, and they are a great source of more. Probably the most popular one right now is the character from “Charlie and the Chocolate Factory” with hilarious and sarcastic comments. If you just want to entertain your audience every once in a while, these are perfect. People are happy when you share a laugh with them, and they tend to share it.

You need no special skills to create a meme – just a catchy, humorous comment to superimpose on any of the offerings on Quick Meme or Meme Generator. Memes are best shared Facebook, Twitter, Pinterest and Tumblr, not usually your blog.

Guides

Guides take time to make, because they must be created by a great writer, enhance by photos and other media, and they must be on a topic that is really important to your niche audience. Content quality is really critical as is layout. One of the great things about offering a guide, and that you can request an email in exchange for sharing it.

By: fotologic

Surveys, Polls, Quizzes

Readers love to participate and they often share surveys, polls, and quizzes with their friends. And, if the survey or poll gives ongoing tabulation of results, all the better. These used to be tough to design, requiring gobs of code, but now more. You can find lots of tools to design your own quite easily. Your job will to come up with engaging questions.

Any of these types of content you can create or find the expertise to create them for you. The important takeaway here is that they get read and shared more than standard text content. The best thing to do, then, is to incorporate as many of these into the other content you write.

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How to Get More Blog Subscribers

16 Nov 2015

How to Turn a Blog Reader Into a Blog Subscriber

How to Get More Blog Subscribers

Having readers is a great thing. It shows that people are visiting your blog or website and that they are reading your content. Having blog subscribers is even better. This is because your list of email subscribers represent the people who you know are receiving all of your content on a regular basis,  and who you know are  interested enough in your brand to subscribe. There are also technical reasons that make blog subscriptions preferable to casual readership.

What happens if your blog platform makes significant changes, or if you make significant changes, and the platform is no longer the right place for your blog? Having an email subscription list makes it much easier to port your content and your subscribers to a new platform. Fortunately, converting readers into subscribers isn’t too difficult. Just follow these simple tips.

Make it Easy to Subscribe

Remember that your is a simple one. You want to get new people added to your list of subscribers. Don’t make doing this a challenge for them. Place your subscribe button or subscription form in a conspicuous place. Make sure that your subscription form is short and easy to fill out. Don’t force your readers to enter in a bunch of extra information just for doing you the courtesy of subscribing to your blog.

Offer Premium Content to Subscribers

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If your readers can already click into your blog and read everything that you have to say, there’s not much incentive for them to subscribe. Without any incentive, you are essentially asking them to give you their email address for nothing. Would you go along with that? Give them an incentive by offering exclusive, valuable content just for subscribers. Then, follow through on that promise.

Let Readers Get to Know You

Handshake

If your readers feel a personal connection with you, they will be more likely to subscribe to your blog. You can accomplish this by letting them get to know you. Here are a few steps that you can take to create some much needed familiarity.

  1. Let them see your face. Try putting a simple head shot at the top of your posts, and use pictures of yourself and your team in your posts. Not only will this make your posts more personal, it will also increase the likelihood that they will be shared with others.
  2. Create a Personal/Company Profile or an About Us page on your blog or website. Let users know your story, or the story of your organization. Let them know your values and interests, and let them know about your brand.
  3. Make sure your contact information is complete. Include your geographical location. Believe it or not, this makes you appear to be more familiar to visitors than if you limit your contact information to a form or email.

Publish New Content Frequently

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One problem that many bloggers have is that they do not publish content frequently enough. Instead, they approach blogging as a casual pursuit, and they assume that they can produce new posts at their leisure. This approach is fine for those who are blogging for their own pleasure or for a tight circle of friends or people with a similar position. However, if you new subscribers and more engagement, blogging has to be treated as a job, and constant production of new and curated blog content is a must. Think of it this way; If you are going to casually publish a new post every few weeks, your readers will feel as if they can casually surf into your blog every few weeks to do a bit of reading.

However, if you are publishing a prolific amount of content, you create a feeling in your readers that they might miss something if they don’t get to visit your blog or web page. Many of them will be willing to eliminate that risk by simply subscribing to your content.

Hold a Giveaway

gifts

Offering a special prize or discount for subscribing can be a great way to get those coveted emails added to your list. Remember that your offering doesn’t need to be extravagant. You could, for example, offer a discount coupon off of your products or services for those who subscribe before a certain date. Another option would be entering subscribers into a drawing for a nice prize. Just be aware that using this technique will draw at least a few subscribers who are only interested in the offer, not the content. If you are tracking subscription numbers to measure the effectiveness of your giveaway, you may have to take that into consideration.

End Posts With a Call to Action

When you write your blog posts, be sure to conclude with a call to action requesting that readers sign up for your subscription list. At that moment, if they are truly engaged in your interesting content, readers will be very receptive to an invitation to subscribe.

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Scream

8 Nov 2015

The Truth About Obnoxious Blogging

Whether you blog for money or not, there are certain actions you should always avoid…

The wonderful world of blogging can be filled with a wide variety of different aspects as a whole. Some people blog about life, some people blog about pets, others about money, and some people just blog to get their opinion out there, regardless of who may want to hear them.

Yet, it’s important to remember that you need to focus on being insightful instead of boring, deep instead of shallow, and of course, you should always remember to avoid obnoxious blogging.

Now, of course in some areas, such as mainstream entertainment, obnoxious bloggers such as Perez Hilton make a killing by being annoying, out of control, and totally out of line — and obnoxious. His celebrity status is a big help, but let’s remember that these actions may not yield any results for the rest of us.

The Reality of Being Obnoxious:

When it comes to obnoxious blogging in general, many people often die out and fade away, as people cannot (and simply will not) deal with all of the yelling, screaming, anger issues, and more.

People get frustrated with them, and they truly and simply cannot stand them either. Thus, here are some tips to help you determine if you are being an obnoxious blogger – whether it’s for the purpose of making money or simply for the sake or venting.

First and for most, the tone plays a big role. You really have to know if you’re being too angry, or over-bearing, or overly obnoxious, or even threatening. If so, then chances are that you’re being an obnoxious blogger.

Angry blogs usually come across as rants, and people often cannot tolerate rants at all due to their “Grumpy old men” theme to them. Over-bearing blogs can be that exact same way, in that people find them to be too harsh, judgmental, and even out of control, and thus they are labeled as obnoxious.

It’s also plain and simple to see that if your blog comes across as threatening, chances are your blog will also be labeled as overly obnoxious. Not to mention the potential legalities that could come from this as well, depending on the severity of your threats.

Final Thoughts:

All in all, make sure that you simply avoid being “that person” at all costs. Otherwise this could damage your credibility, your reputation, your ability to earn from the blog, and more.

Remember it’s all about making sure that you sound passionate, confident, and of course, smart and on point. Thus, enjoy the blogging experience you have and get the respect you deserve by always avoiding any and all types of needlessly reckless blogging

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