Social Media Strategist – $85,000 – $95,000 a year
Salary Range: $85,000 to $95,000 per year
Benefit Eligible: Yes
Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.
Classification: Exempt, Regular Full-time
Reports to: Director of Marketing
The Company
Paleovalley is a modern health-conscious snack and supplement company. We are committed to making delicious, high-quality products that do not cut corners. We source from certified organic farmers using regenerative agricultural practices. Our goal is to support our customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves.
Wild Pastures, our sister company, is on a mission to transform the meat industry. We deliver 100% grass fed, pasture-raised, environmentally-regenerative beef, chicken and pork and sustainably caught, wild seafood directly to our customers’ doors. We have incredibly high standards for our meat – all being raised in the USA by small-scale family farmers on lush pastures free from human-caused chemicals.
The Hiring Process
Our hiring team will review your experience to determine if it matches our needs. We review as many applications as we can using human review, not resume parsers or AI. We have implemented a “No Ghosting” policy where we strive to provide a response to as many candidates as we can, especially for those that take the time to interview with us. Due to high volume, we can’t always provide feedback on applications. Emails from us will come from either paleovalley.com or applytojob.com, so please whitelist those domains or check your spam folder to make sure you don’t miss communications.
The Opportunity
As a Social Media Strategist, you’ll play a pivotal role in owning and scaling our organic social media presence across platforms including TikTok, Instagram, Facebook, YouTube and Pinterest. This is not just a content role. We’re looking for someone who can turn organic social into a revenue-driving channel, while building a vibrant, engaged community and increasing brand equity in preparation for national retail expansion. You’ll develop platform-specific strategies, oversee content creation, collaborate with our co-founder Dr. Autumn Smith, and work cross-functionally with paid media, affiliate, and creative teams to bring our mission to life across every touchpoint.
This is a high-impact role for someone who can think big-picture, move quickly, and isn’t afraid to jump in, take ownership, and drive measurable results.
Key Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Own the organic social media strategy and execution across TikTok, Instagram, Facebook, YouTube, and Pinterest
- Create and manage a content calendar designed to increase engagement, drive traffic, and build community
- Develop content strategies that tie directly to growth goals: new product launches, affiliate performance, list building, retail awareness, etc.
- Collaborate with our Co-Founder and face of the brand, Dr. Autumn Smith, to develop content ideas, giveaways, founder-driven content, and brand storytelling
- Work closely with the partnerships team to spotlight creators, influencers, affiliates, and brand partners
- Collaborate with the paid media team to source and test organic content that can be repurposed for ads
- Create and run ManyChat campaigns to support product launches, drive DMs, and increase subscriber conversion
- Work with the retail and marketing teams to develop organic strategies that support in-store growth and drive awareness for retail launches
- Track performance metrics (engagement, CTRs, conversions, growth) and regularly report insights with actionable next steps
- Stay ahead of trends, cultural moments, and platform updates to continuously evolve our strategy
- Actively engage with our community: respond to DMs, spark conversations, and foster loyalty
Competencies
- Execution and Ownership
- Reliability and Accountability
- Strong Communication and Collaboration
- Detail-Oriented
- Go-Getter Attitude
Required Education and Experience
- 4+ years of experience managing and growing social media accounts for a consumer-facing brand, ideally in the CPG, wellness, or better-for-you space
- Proven track record of using organic social to drive growth and revenue, not just engagement
- Experience developing social strategies that support retail expansion and national visibility
- Experience creating and optimizing ManyChat or DM funnel campaigns
- Strong content instincts and deep platform knowledge—especially for TikTok, IG Reels, and YouTube Shorts
- Experience building and managing a social content calendar tied to business goals
- Data-driven mindset: you know how to measure what matters and optimize accordingly
- Excellent writing skills and ability to adapt to Paleovalley’s brand voice and tone
- High sense of ownership, initiative, and bias toward action
- Strong collaboration skills; able to work cross-functionally with paid media, affiliate, creative, and executive teams
- Deep understanding of trends in health, wellness, and conscious consumerism
- Comfortable working in a fast-paced, entrepreneurial environment
Preferred Education & Experience
- Bachelor’s degree from a regionally accredited institution in Social Media Marketing, Content Creation, Data Analysis or a related field, preferred.
- Experience using the following: ManyChat, BrandWatch
- Passionate for health and wellness
- Affiliate Management experience
- Retail experience
Additional Eligibility Qualifications
- Experience scaling a wellness or food/beverage brand’s organic channels to over 100K
- Experience supporting retail launches through organic content and UGC
Our Commitment to You
- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) paid holidays each year
- Paid parental leave for growing families
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- 401(k) with up to a 4% company match after one year of service
- Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
Position Type/Expected Hours of Work
This is a full-time position during regular business hours (for example, Monday through Friday, from 8:00 a.m. to 5:00 p.m.) Occasional evening and weekend work may be required as job duties demand. This position does not require travel.