Social Media & Marketing Strategist (3+ yrs exp req.) – $35.00 – $50.00 per hour
Silk & Lace Boudoir is a luxury women’s boudoir photography studio based in Washington, D.C. We create empowering portrait experiences for women who are ready to see themselves in a new way – confident, beautiful, powerful, and fully themselves.
We are looking for an experienced Social Media & Marketing Strategist to help us elevate our online presence.
This is not a basic posting or scheduling role. We are looking for someone who can think strategically, study what is working in luxury and women-centered spaces, and help us create a more intentional, elevated, engaging, and conversion-focused presence online.
About the Role
This is a remote, part-time independent contractor role starting at approximately 5–8 hours per week, with the possibility of growing to 10–15 hours per week depending on fit, scope, and results.
You will focus primarily on:
- Private Facebook group engagement
- Campaign content
- Light blog/newsletter strategy support
We are already consistent with content, but we are looking for someone who can significantly improve the quality, engagement, and strategic direction of our platforms.
Responsibilities
- Audit our current Instagram, Facebook, and private Facebook group presence.
- Research strong accounts in luxury, women-centered, beauty, wellness, photography, bridal, personal transformation, and adjacent industries.
- Identify what is working elsewhere and translate those insights into a strategy for Silk & Lace.
- Create monthly content strategies and content calendars.
- Plan, create, and schedule Instagram and Facebook content.
- Build carousel posts using existing assets.
- Write captions and hashtags.
- Create and plan Stories.
- Repurpose testimonials, behind-the-scenes content, client stories, and educational content.
- Request specific content from our internal team when needed.
- Help create a stronger strategy for our private Facebook group.
- Support seasonal campaigns, giveaways, model calls, lead magnets, and special promotions.
- Track what is working and make recommendations based on performance.
Requirements
- Minimum 3 years of experience in social media strategy, content marketing, or digital marketing.
- Strong experience with Instagram and Facebook.
- Strong understanding of luxury branding.
- Experience with women-centered brands strongly preferred.
- Experience with service-based or high-ticket brands is a plus.
- Strong caption writing skills.
- Strong eye for elevated, polished visuals.
- Comfortable using Canva.
- Ability to create monthly content calendars.
- Ability to analyze other accounts and identify what is working.
- Organized, proactive, and able to work independently.
The Right Fit
You may be a great fit if you:
- Love studying what makes strong brands successful online.
- Can bring ideas to the table without waiting for constant direction.
- Understand that social media should build trust, connection, and conversion.
- Know how to make a brand feel elevated without making it feel generic.
- Can balance storytelling, beauty, education, testimonials, and sales.
- Are comfortable asking our team for the specific content assets you need.
- Understand that Silk & Lace is not just selling photos — we are selling an experience and a transformation.
Compensation
This is an independent contractor role.
Compensation will depend on experience and scope, but we are currently considering:
$35–$50/hour, depending on experience
To Apply
Before applying, please take a few minutes to review our Instagram and website so you can get a feel for our brand, voice, and client experience.
Instagram: @silkandlaceboudoir
Website: http://www.silklaceboudoir.com
Please submit:
- Your resume
- A portfolio or links to social media accounts you have managed
- 2–3 examples of content strategies, campaigns, captions, reels, carousel posts, or social media work you are proud of
- A short note explaining why you are interested in working with Silk & Lace Boudoir
Applications without examples of previous work may not be considered.
Pay: $35.00 – $50.00 per hour
Application Question(s):
- After reviewing our Instagram and website, please share one thing you think Silk & Lace is already doing well online, and one opportunity you see for strengthening our social media presence.
- Please share one social media account you think does an excellent job marketing a luxury, women-centered, or transformation-based brand. What do you think they are doing well, and how would you apply a similar strategy to Silk & Lace?
Work Location: Remote