Social Media Campaign Manager

At Pet Biz Creatives we support eCommerce pet brands to build meaningful relationships with pet parents, through creating fun and engaging digital marketing and developing an effective asset ecosystem across all forms of organic and paid channels. We’re growing fast and would love to have a new creative person join the team.

Mission

The purpose of the Campaign Manager is to study and define creative strategies that will assist our clients’ accounts in achieving the desired results, both in terms of engagement and sales conversions. You will be responsible for creating professional accounts across Facebook, Instagram, TikTok, LinkedIn and YouTube for our pet brand clients that are eye-catching, high-quality and powerfully represent their brand values.

The accounts should resonate with their target pet parent audience, whilst being appropriate for the relevant digital marketing platforms. This role also involves PR campaign ideas and identifying and managing relationships with influencers, brand ambassadors, and affiliates.

We use Asana for all project tasks and communication will be via Slack. Regular Zoom calls will also be arranged to work together with other team members on tasks that require a more lengthy discussion and collaboration. You will also be required to attend client meetings when required via Zoom.

This is a remote (work-from-home) position working 9 am to 5 pm Monday – Friday (AEST) and you must be located within Australia.

Key Responsibilities

• Campaign Management: Oversee the execution of client campaigns from start to finish, ensuring all project timelines are met.
• Coordination: Act as the primary point of contact between clients and internal teams (designers, content writers, developers) to ensure deliverables are on track and aligned with client expectations.
• Timeline & Deadline Management: Develop and maintain campaign schedules, ensuring that all deadlines are met without compromising quality.
• Client Communication: Provide clients with regular updates, addressing any concerns or adjustments needed to meet campaign objectives.
• Problem-Solving: Proactively identify potential roadblocks in campaign execution and work with the team to find effective solutions.
• Reporting: Prepare and present detailed progress reports and performance metrics to clients and internal stakeholders. We use AgencyAnalytics where you can create your own dashboards and monthly reports for clients.
• Launch Mgmt: Develop launch plans for content and collaborations to attract attention when new brands and products are launched.
• PR activities: Working with our PR Manager to arrange media opportunities, press releases, collaboration and partnerships with other brands to increase campaign exposure.
• Paid Advertising activities: Working with our Paid Ads Manager to explore opportunities and provide feedback on Meta and Google Ads.
• Influencer Management: Project Manage Brand Ambassadors, influencers, affiliates and strategic partnerships for our clients.
• Trends: Stay current with social media trends and best practices, especially for Meta platforms.
• Budget Management: Allocate and manage budgets efficiently to maximise campaign performance and meet client objectives.
• Industry Research: Stay up-to-date with industry trends as well as competitor advertising campaigns, to help inform our own approach and to help us better distinguish client campaigns from “what everyone else is doing”.