Senior Creative Director/Copywriter – 120000-150000 per year

Madden is an award-winning full-service destination marketing agency who believes in the adage that travel builds bridges – and when done right, it also builds communities. Birthed more than 40 years ago as a visitor guide publishing company, our DNA remains story telling, and we excel at telling distinct, compelling and ownable destination brand stories that impact the communities in which we work.

Our creative is grounded in industry-leading data and strategy, and we place a premium on tapping into human emotions to inspire creativity, which we leverage as a tool to drive impact and action from all of our clients’ distinct audiences – leisure visitors, meeting professionals, journalists and the travel trade.

Madden works in agile teams which allows us to staff in close geographic proximity to the clients with which they work, allowing us to be more nimble and offer a higher level of knowledgeable, personal service. We offer full-agency services and omnichannel solutions to create custom campaigns, immersive websites and unique activations, all in service to our clients’ business and marketing goals.

About You

You can write anything, any channel, any vehicle and any length. You excel at uncovering conceptual brand truths from insightful strategies, and leading the development of rich emotionally-impactful creative work. You can inspire and guide others to do the same. You thrive on leading a team of talented creatives, managing both the copywriters/content team and the art directors/designers within a fast-paced environment.

Your vision as a leader and your experience as a creative, paired with a positive and supportive approach, makes you a natural fit to mentor and guide the team. You strongly support the partnership between art and copy, love pitching innovative ideas, collaborating across teams, and aren’t afraid to challenge industry norms and defend the agency’s work.

About the Job

As the leader of the creative and production teams, you’ll oversee the full spectrum of advertising and marketing materials for clients in your portfolio. Your ability to prioritize resources and collaborate across account leads, strategy, production/creative services and media will ensure the timely, high-quality execution of campaigns. You will play a critical role in maintaining innovative, creative thinking and ensure all deliverables meet strategic marketing goals.

Make no mistake: Despite being 40+ years old, we are still a scrappy agency in which everyone rolls up their sleeves and wades into the day-to-day. If that’s not something you’re up for, this probably isn’t the role for you.

On a nitty-gritty level, you will bring:

• • A fun, energetic, positive and imaginative creativity, ready to inspire and lead
  • Passion for inspiring and leading a positive, imaginative team that’s ready to take creative work to new heights
  • Collaborative approach across all departments, teams, and individuals
  • Respect for project management, ensuring deadlines are met with precision and quality
  • Deep understanding of brand strategy and how to interpret it into brilliant creative work
  • Talent for giving thoughtful feedback that enhances both copy and art direction, while also nurturing, challenging and guiding teams at all levels
  • A proven ability to present final concepts and secure approvals
  • The ability to create and oversee brand marketing campaigns that are clear, motivating, and align with business goals
  • A dedication to mentoring and growing your team, fostering an environment of learning and development
  • Ability to travel 1-2 times per month