Senior Content Writer, Astegic
We are looking for a Senior Content Writer to lead and execute high-impact
content initiatives across multiple channels. This role requires a strong
understanding of B2B SaaS, demand generation, and content-driven growth,
with the ability to create compelling, audience-focused content that drives
engagement and pipeline.
JOB OVERVIEW:
Content Creation & Strategy:
- Create and manage high-quality content across formats including:
- Case studies and customer success stories
- Blogs (new content and refresh of existing content)
- Email marketing campaigns and sequences
- Social media content (for company and leadership profiles)
- Develop engaging webinar assets including:
- Webinar titles and descriptions
- Landing page content
- Post-event follow-up content
Social Media & Brand Content
- Drive social content strategy and execution for platforms like LinkedIn
- Plan and execute social campaigns aligned with marketing goals
- Create thought leadership content for leadership (e.g., CEO/Founders)
Video & Multimedia Content Support
- Support creation of video testimonials and customer stories
- Collaborate on YouTube strategy and content planning
- Assist in scripting, ideation, and positioning for video content
Marketing & Campaign Support
- Work closely with marketing and GTM teams to support: Campaign messaging, Product launches and webinar promotions
- Support content requirements for landing pages and new page launches
Engagement & Outreach Support
- Assist with LinkedIn outreach activities (e.g., webinar invites from leadership accounts)
- Support content for event promotions (e.g., webinars, SaaS conferences like SAS25)
Qualifications:
- 5–8+ years of experience in content writing, preferably in B2B SaaS
- Strong understanding of US market audience and tone
- Proven experience in writing for demand generation and growth marketing
- Excellent command over written and spoken English
- Ability to create content across formats: long-form, short-form, and multimedia
- Experience with SEO, content optimization, and analytics is a plus
- Familiarity with tools like HubSpot, Google Analytics, LinkedIn, and CMS platforms
What We’re Looking For:
- Strong storytelling and messaging skills
- Ability to translate complex concepts into clear, engaging content
- Proactive mindset with ownership of content initiatives
- Experience working in fast-paced, remote environments
- Ability to collaborate across teams and manage multiple priorities
REPORTING: This position will report to the VP of Demand Generation & Revenue Strategy or as assigned by Management.
EMPLOYMENT TYPE: Full-Time, Permanent
LOCATION: Remote
SHIFT TIMINGS: 05:00 PM – 02:00 AM IST
WHO WE ARE:
SalesIntel is an agentic pipeline generation platform that helps go-to-market teams focus on accounts that are ready to buy and the buyers who matter most. We enable thousands of users by turning buying signals into actionable insights that drive revenue.
For more information, please visit – www.salesintel.io
WHAT WE OFFER:
SalesIntel’s workplace is all about diversity. Different countries and cultures are represented in our workforce. We are growing at a fast pace and our work environment is constantly evolving with changing times. We motivate our team to better themselves by offering all the good stuff you’d expect like Holidays, Paid Leaves, Bonuses, Incentives, Medical Policy and company paid Training Programs.
SalesIntel is an Equal Opportunity Employer. We prohibit discrimination and harassment of any type and offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law..