Senior Associate, Copywriting (Advertising & Marketing) – $75,000-$115,000/year
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
Role Purpose
This role centers on shaping clear, engaging, and accessible communication that connects people to our brand and offerings. As a Senior Associate Copywriter, you will translate complex financial concepts into meaningful, audience-focused messaging—helping ensure our products and services are understandable, consistent, and relevant across all touchpoints.
Working collaboratively with creative and marketing partners, you will balance strategic thinking with strong execution—producing content that not only reflects the brand’s voice, but also supports business objectives and customer understanding.
Key Responsibilities
- Create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities
- Adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement
- Translate complex ideas into clear, accessible language, particularly in financial and insurance contexts
- Contribute to campaign development, including creating message variations that support audience segmentation and performance goals
- Develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications
- Partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging
- Maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes
- Manage multiple projects and timelines effectively in a dynamic, fast-paced environment
- Continuously build knowledge of the organization’s brand, products, and services
- Support an inclusive, collaborative, and creative team environment
- Take on additional responsibilities as needed to support team and organizational goals
Qualifications & Experience
- Professional experience: 7+ years of copywriting across multiple formats and channels, with a portfolio demonstrating range and impact
- Clarity and communication: Ability to simplify complex or technical information for diverse audiences
- Analytical thinking: Skilled at synthesizing input from multiple sources into cohesive, effective messaging
- Adaptability: Comfortable adjusting tone, style, and approach based on audience and channel
- Collaborative mindset: Open to feedback and committed to continuous improvement through iteration
- Organization & accountability: Proven ability to manage competing priorities and deadlines
- Technical proficiency: Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar)
- Education: Bachelor’s degree in communications, marketing, journalism, or a related field preferred
- Industry knowledge (helpful, not required): Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes
What Success Looks Like
- Messaging is clear, consistent, and aligned across channels
- Complex concepts are easy for target audiences to understand and act on
- Content supports business goals while maintaining a strong, trusted brand presence
- Collaboration strengthens outcomes and fosters a positive team environment
Protective’s targeted salary range for this position is $75,000 to $115,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees.
This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.