Promotional Copywriter – $34.74/hr – $37.14/hr
We are helping our client hire a talented Promotional Copywriter to join their marketing team.
In this role, you will create compelling, high-converting copy for a variety of promotional channels in support of their two main GTM Campaigns. The ideal candidate has a knack for writing persuasive content that captures attention, drives action, and aligns with their brand’s messaging and goals.
Job Duties and Responsibilities:
- Develop persuasive promotional copy for advertisements (social and display), website landing pages, and email promotions.
- Craft compelling CTAs to drive clicks, engagement, and conversions.
- Collaborate with cross-functional teams, including marketing, digital, and brand teams, to create cohesive and effective copy.
- Adapt writing style for different channels and audiences, from professional and technical to conversational and playful while still aligning with brand voice and strategy.
- Edit and proofread copy to ensure clarity, grammar accuracy, and SEO optimization.
- Analyze campaign results and adjust promotional strategies to improve effectiveness and ROI.
- A/B test copy to message test and optimize for the audience.
Skills and Qualifications:
- Ideal candidate has proven experience as a promotional copywriter in the SaaS industry or in a similar role.
- Ability to write clear, concise, and impactful content that drives action.
- Experience crafting promotional copy for email, website, social media, and ads.
- Familiarity with performance tracking tools and analytics to assess the success of promotional content (ie Lookr, Tableau).
- Track record for delivering under tight deadlines.
- Highly self-motivated, ability to work independently and as part of a team.
- Ability to work well in a fast-paced environment while managing multiple initiatives
- Proven communication, organizational and time management skills
- Familiarity with A/B testing, keyword research, and SEO optimization
- College degree or equivalent experience