Marketing Copywriter – EUR 240-290 / day
Properstar is a global real-estate platform connecting buyers, renters, and agents across international markets. Our marketing spans B2C growth, B2B partnerships, product launches, and lifecycle communication — across web, campaigns, CRM, and product surfaces. We’re looking for a marketing copywriter who can confidently write across channels, adapt tone for both B2C and B2B audiences, and contribute to SEO-driven and campaign-driven content at scale. This role is execution-heavy, collaborative, and requires strong judgment and ownership.
What you’ll do
- Write high-quality marketing copy across channels, including:
- Website and landing pages
- Campaigns (email, paid media, CRM)
- Product and feature messaging
- Partner and agent (B2B) communications
- Adapt messaging and tone for both B2C and B2B contexts
- Support light B2B social media copywriting, such as:
- Drafting copy for LinkedIn and similar channels
- Adapting existing messaging for social distribution
- Supporting campaign- or launch-related social content
(Social media is a supporting channel, not a core focus of the role.)
- Create and update SEO-optimized content, including:
- Keyword research and search intent analysis
- Structuring and writing content for discoverability and conversion
- Support SEO strategy through content execution and optimization
- Publish and maintain content using WordPress (or similar CMS)
- Collaborate closely with the Head of Marketing on:
- Messaging priorities
- Campaign execution
- Go-to-market initiatives
- Manage your own workload across multiple projects and timelines
What we’re looking for
- 3–5 years of experience in marketing copywriting or content roles
- Proven experience writing for:
- Websites and landing pages
- Marketing campaigns
- Digital channels (email, paid, CRM)
- Excellent English writing skills (near-native level required)
- Solid understanding of SEO fundamentals:
- Keyword research
- SEO-friendly copy and structure
- Hands-on experience with WordPress or similar CMS
- Basic proficiency in B2B social media copy, particularly LinkedIn
(copywriting and adaptation, not community management)
- Comfortable working independently and taking ownership
- Able to balance speed, quality, and clarity in a fast-moving environment
Nice to have
- Experience in marketplaces, SaaS, or proptech
- Experience working across international markets
- Additional languages:
- French or German (strong plus)
- Portuguese or Spanish (nice to have)
How we work
- Clear strategic direction, high execution ownership
- Direct collaboration with the Head of Marketing
- International scope, multi-market challenges
- Focus on quality, clarity, and impact — not content for content’s sake