Lead Direct Response Copywriter – $35 – 75/hr
Health & Supplements Industry
We are seeking an experienced Lead Direct-Response Copywriter & Customer Journey Strategist with a proven background in the health and supplement industry, ideally having worked with large-scale direct-to-consumer brands (8–9 figures).
This role goes beyond writing individual assets. We are looking for someone who can own, connect, and optimize messaging across the entire customer journey, from first touch to repeat purchase.
What We’re Looking For:
- Excellent copywriting skills for:
- Landing pages
- Advertorials
- Listicles
- Other customer acquisition pages
- Strong email copywriting skills, including:
- New customer acquisition flows
- Re-engagement and retention campaigns
- Deep understanding of the customer journey, including:
- Front-end acquisition (organic and paid traffic)
- Customer psychology and buying behavior
- How messaging should evolve across funnel stages
What you’ll be responsible for:
Copywriting & Conversion
- Write high-converting copy for landing pages, listicles, advertorials, product pages, and other acquisition assets
- Create messaging that acquires new customers, re-converts existing ones, and increases lifetime value
- Maintain consistent, clear messaging across organic content, paid media, email, and retargeting
Customer Journey Ownership
- Own and understand the full customer lifecycle from first touch to repeat purchase
- Ensure messaging progresses logically at each stage of the journey
- Align copy across teams to deliver a cohesive, unified customer experience
Leadership & Copy Standards
- Mentor and guide junior copywriters
- Review, edit, and elevate team output
- Establish and enforce copy standards and best practices
Strategy & Collaboration
- Connect messaging across acquisition, retention, and reactivation
- Advise marketing leadership and executives on copy and customer-journey strategy
- Contribute to funnel structure, messaging strategy, and overall customer experience
What We Offer:
- Full-time, long-term opportunity (working in the EST time zone, Monday – Friday)
- Opportunity to grow
- Performance-based bonuses
To Apply please include:
- The name(s) of the supplement brand(s) you previously worked with
- Your role and level of responsibility
- A brief overview of your day-to-day work
Compensation:
Hourly rate: $35 – 75/hr