How to Promote Your First Book
Every book needs promotion unless it’s a bestseller of a world-known author. If you’re a future pen wizard, sooner or later, you will face the question of how to promote your first brainchild in the most effective, effortless and profitable way.
To ease your promotion routine a little bit, Lucy Adams, one of the greatest essay writers from BuzzEssay, collected the most valuable tips on how to make the world interested in your new but very intriguing work of art.
#1 Reviews
Until the moment your first book appears to readers, you need to get positive feedback to provide people with some information about yourself and your creature. Besides, it will give you the opportunity to correct the text before putting the book into print.
You do not need to collect feedback from a large number of people. Five to seven mini-reviews from the major representatives of your niche will be enough. However, you should know that the correct definition of the target group is one of the major components of your future success. If you write about some business, be sure to get the reviews of top entrepreneurs.
Ideally, you should get feedback not only from the business sharks but also from journalists. Well, many of the last are vain, so there won’t be a problem (why refuse to see your name on the cover of another book?).
Please pay attention to the issue of confidentiality, i.e. the protection of your copyrights. Of course, you will worry when sending your book to strangers for review. In such cases, you need to sign a standard non-disclosure agreement and send only a part of the text.
#2 Foreword
In fact, the foreword is VIP reviews written by well-known and popular personalities. Getting this sort of feedback may be a tough challenge. You will have to adjust to the schedule of famous people, meet their requirements, endure their criticism, and make changes according to the recommendations of the powers that be.
However, all the efforts will benefit your product and bring even more attention to it.
#3 Print Media
Despite the prevailing opinion that the era of the print media is coming to an end, journalists will never disappear. So please don’t underestimate the importance of the reviews received from the venerable pen sharks.
#4 Reviews in Comments on Top Websites
Do not be lazy in communicating with potential readers on the websites where you’ve announced your first book. To start, you can hire a few copywriters to boost the discussion process.
Moreover, it is not necessary to focus only on positive reviews for the same reason of unnaturalness. Be sure to include constructive criticism.
#5 Video Feedback
Such feedback allows you to reach the maximum audience. The main source is YouTube. Also, make sure you’ve interlinked all of the promotion platforms so the user is able to pass by a link and order the book once he has watched the video.
#6 Rigid Interview
A rigid interview is slightly more difficult than recording video testimonials from your readers. To record the interview, you need to hire a journalist and prepare a list of questions for him. The tougher your conversation will flow, the more attention it will attract.
#7 Distribution
So what do you do after your book is printed?
At first, you need to get at least 100 copies of the book. Negotiate in advance on the issue of how many books you leave for yourself. Why do you need as many as 100 pieces?
At every opportunity, you have to distribute your work to the VIPs of your niche. You can send it by courier, through secretaries, assistants, friends, and acquaintances. Deliver it as a present, gift, bonus, in gratitude and reverence, etc. The main thing is that your book falls into the hands of those people who can really help in its distribution by the recommendations and advertisements among their entourage.
In many cases, you won’t get any feedback and will never know these people’s feedback. However, such a promotion will give you rumors and conversations that eventually will serve for the good promotion of your personal brand.
#8 Online Stores and Your Personal Website
You mustn’t limit yourself only to the release of the print version. You need to sell it in an electronic form, placing a book in the online stores too.
Click here to read about the best online stores.
Ideally, your first book should have its own website. However, you can restrict it with a post to your personal blog or other available resources.
You do not need to personally carry out communication with all your subscribers, but you do need to regularly post interesting paragraphs, quotations and other materials from the book that will heat the interest of the public and attract new readers.
#9 Translation
By translating the book, you dramatically increase the number of readers and enhance the status of your work. You take it to a completely different level. After all, your ultimate task is to make the book recognizable and desirable among the largest possible number of readers. And there’s no better means to achieve this than to translate your writing into other (popular) languages.
Bio:
Lucy Adams is a professional from an essay help website. She’s a generalist, ready to cover topics related to writing, blogging, marketing, design and many other areas. Lucy writes blogs for free, so you have a unique chance to get a high-quality post at no cost!
Ryan Biddulph
10/05/2016 @ 18:01 PM
Hi Lucy,
All solid tips. I promote my eBooks through my website – selling em always, and giving a freebie away for 24 hours every Friday – and also through my Amazon astore. Found out about it yesterday. Brilliant. I also tweet and FB share eBooks will my loyal followers. As for my first eBook I did not promote it effectively but learned from my experiences. AKA, my failures LOL. Thanks for sharing Lucy.
Ryan
Elvis Michael
10/06/2016 @ 00:07 AM
You have an insane amount of books, Ryan. You should share (one day) how you manage to keep up with quality AND quantity at the same time — if you haven’t shared already.
Have you noticed whether publishing a book for free (initially) gives you sales momentum afterward? Some people report that giving them away is not as effective as it used to be. But i feel this is pretty useful in other ways, to say the least. For starters, more people download it and get to know you (brand building). Secondly, you would also land a few reviews in the process — hopefully positive ones.
Thanks Ryan 🙂
Elvis
Ray
11/04/2016 @ 01:16 AM
Interesting. I’ll definitely need this since I’m self-publishing a Kindle eBook by this month or the next. I will very likely use number 8 (I have a personal blog). Number 9, as much as I want to translate, not enough Filipinos use Kindle for Filipino books (not yet at least).
Dhaval Parmar
11/04/2016 @ 04:00 AM
Thanks for sharing your valuable views with us. Your post helps to increase our knowledge.
GJF
11/04/2016 @ 04:48 AM
Hey !
It’s really worthy article for me because I am looking to publish few ebooks for students on educational content like HOW To etc.
You have written step by step nice tutorial for us..Thanks for sharing your experience and knowledge with us.
ashok
11/04/2016 @ 07:08 AM
Insightful info about promoting ebook,this article will be helpful for people who struggling to pormote their ebook.
Anil Kumar
11/05/2016 @ 03:39 AM
Hi
Lucy Adams
I think this is the best way to Promote Your First Book. All #9 points are useful.
Thanks for giving this !dea.
Elvis Michael
11/07/2016 @ 15:32 PM
Thanks!!!