Freelance Writer, Standard Deviation
Senior B2B Creative Writer (Freelance / Fractional)
Standard Deviation is a boutique B2B agency working with some genuinely smart brands in automation, AI, cloud, and cybersecurity. We specialize in social-media-first content—especially LinkedIn—and we’re building a roster of senior writers who can help us turn complex ideas into scroll-stopping creative.
While this is not a full-time role, we are looking for experienced freelance or fractional writers we can regularly pull into client work.
What you’ll do
- Write sharp, strategic social content for LinkedIn—videos, carousels, stills, ads, and the occasional spicy take
- Partner closely with designers, video producers, and strategists to develop concepts, scripts, hooks, and headlines
- Help shape videos from idea → script → storyboard → final cut, keeping the strategy intact along the way
- Work within established brand guidelines while still pushing ideas forward (no beige content here)
- Turn complicated B2B topics into clear, engaging stories people actually want to read/watch
- Bring ideas—not just words—to the table, and help evolve concepts based on performance and feedback
- Stay current on LinkedIn trends, formats, and what actually works for B2B audiences
Bonus points if you…
- Have worked with high-tech or SaaS brands
- Love simplifying complex ideas without dumbing them down
- Get excited about social content that educates and entertains
Sound like you?
Show us your…
- B2B social content that makes us stop scrolling (LinkedIn especially)
- Video concepts or campaigns you’ve helped lead—from idea to final cut
- Proof you can turn complex, technical topics into content people actually want to watch or read
- Got other great work? Awesome. But if you’ve done standout B2B social or video, lead with that.