Freelance Social Media Manager
American Higher Education Development Corp (AHED) is the parent organization behind Stautzenberger College, Rockford Career College, and Cannavision Institute—institutions dedicated to helping students build better lives through career-focused education. You will be working with the marketing team, which plays a critical role in this mission by supporting multiple brands and program offerings with innovative, data-driven strategies that connect students to life-changing opportunities.
Overview
We are seeking a talented Freelance Social Media Manager to elevate our brand presence across various digital platforms. This role offers flexible, remote work opportunities and is ideal for individuals passionate about digital marketing, content creation, and social media strategy. The successful candidate will be responsible for developing engaging content, managing social media campaigns, and analyzing performance metrics to optimize outreach. A strong understanding of SEO, social listening, and branding is essential to effectively connect with target audiences and grow our online community.
Responsibilities
- Develop and implement comprehensive social media strategies aligned with brand goals
- Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer
- Design visually appealing graphics and videos utilizing Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and video editing skills
- Monitor social listening channels to gauge audience sentiment and identify emerging trends
- Manage paid advertising campaigns including Facebook Advertising to increase reach and engagement
- Conduct keyword research and optimize content for SEO to improve visibility in search results
- Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness
- Engage with followers through relationship management to foster community growth and brand loyalty
- Collaborate with the team on branding initiatives and e-commerce strategies to enhance online sales channels
- Proofread all content for accuracy, clarity, and brand consistency before publishing
- Stay updated on the latest digital marketing trends and tools to continuously improve social media marketing efforts
Requirements
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of past work
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere Pro or other video editing software
- Familiarity with social media management tools such as Hootsuite or Buffer
- Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools
- Experience with Facebook Advertising campaigns and e-commerce integration strategies
- Strong graphic design skills with an eye for branding consistency
- Excellent written communication skills with attention to proofreading detail
- Ability to manage multiple projects independently while meeting deadlines
- Knowledge of public relations principles and relationship management techniques is a plus
- Creative mindset with a passion for digital marketing trends and innovation
This position offers flexible scheduling options suitable for freelancers seeking dynamic engagement in the digital marketing landscape.
American Higher Education Development Corporation (AHED) is an Equal Opportunity Employer (EOE/M/F/D/V/SO)
Job Type: Contract