Freelance Copywriter
American Higher Education Development Corp (AHED) is the parent organization behind Stautzenberger College, Rockford Career College, and Cannavision Institute—institutions dedicated to helping students build better lives through career-focused education. You will be working with the marketing team, which plays a critical role in this mission by supporting multiple brands and program offerings with innovative, data-driven strategies that connect students to life-changing opportunities. You will be part of a fast-moving, purpose-driven organization where your work directly impacts growth outcomes. If you’re motivated by meaningful work, collaboration, and the chance to help people transform their futures through education, AHED is an exciting place to grow your career.
Job Overview
We are seeking a talented and creative freelance Copywriter to assist with our dynamic marketing team. The ideal candidate will craft compelling content that aligns with our brand voice and marketing objectives. This role involves developing engaging copy for various platforms, including digital, print, and social media, to enhance brand awareness and drive audience engagement. A strong understanding of SEO, content strategy, and digital marketing best practices is essential to succeed in this position.
Duties
- Develop high-quality, original content for websites, blogs, social media, email campaigns, and print advertising.
- Conduct keyword research and apply SEO strategies to optimize content for search engines.
- Collaborate with marketing teams to create content that supports overall marketing campaigns and branding initiatives.
- Edit and proofread all copy to ensure clarity, consistency, and adherence to brand guidelines.
- Manage content within content management systems (CMS) and ensure timely delivery of projects.
- Assist in developing content strategies that increase engagement across social media platforms and other digital channels.
- Conduct research on industry trends, competitors, and target audiences to inform content creation.
- Utilize Adobe Creative Suite tools as needed to support multimedia content development.
- Ensure all content aligns with branding standards and marketing goals while maintaining a professional tone.
Qualifications
- Proven experience in copywriting, content creation, or related roles within digital marketing or branding environments.
- Strong understanding of SEO principles, keyword research, and content optimization techniques.
- Experience with social media marketing and content strategy development.
- Excellent copy editing and proofreading skills with keen attention to detail.
- Familiarity with content management systems (CMS) such as WordPress or similar platforms.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) is a plus for supporting multimedia projects.
- Knowledge of digital marketing channels including email marketing, social media advertising, and print advertising is desirable.
- Ability to conduct thorough research to produce accurate and relevant content tailored to target audiences.
- Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines. This position offers an exciting opportunity for a creative professional eager to contribute innovative ideas within a collaborative environment focused on impactful marketing campaigns.
American Higher Education Development Corporation (AHED) is an Equal Opportunity Employer (EOE/M/F/D/V/SO)
Job Type: Freelance